Group Marketing Manager (ABM & Growth Marketing) | Bath (Hybrid) | £50,000 - £60,000 + bonus
About the Role
We're supporting a growing organisation looking for a commercially minded Group Marketing Manager to take ownership of their account-based marketing and wider demand generation activity.
This is a hands-on, lead-level marketing role where you'll be responsible for turning target accounts into real pipeline - not just generating leads, but driving qualified opportunities and revenue.
You'll sit close to senior leadership and work directly with sales teams to shape how key accounts are engaged across multiple brands and service areas.
What You'll Be Doing
You'll lead a focused ABM and growth marketing function, combining strategy with execution.
This includes:
* Building and running targeted marketing campaigns into key accounts and prospect groups
* Working closely with sales to identify and progress high-value opportunities
* Creating tailored messaging and content for different audiences and buying groups
* Managing multi-channel outreach across email, LinkedIn, content and events
* Turning engagement signals into qualified meetings and pipeline
* Owning reporting on marketing performance and commercial impact
Alongside this, you'll oversee supporting marketing activity including cont...