Job Details
Area Sales Manager
Website:
Closing Date for Applicants:
Friday 16th May 2025
At Saracen Horse Feeds, we are dedicated to enhancing the performance and wellbeing of horses through high-quality, innovative nutrition. With a rich history in equestrian feeds, we pride ourselves on our commitment to excellence and our passion for supporting horse owners, retailers, and veterinary professionals.
We are looking for a passionate and experienced Area Sales Manager to manage sales across the Southwest region. This role is key in growing our business by developing strong relationships with wholesalers, retailers, and direct yards.
The successful candidate will have a proven track record in sales and be enthusiastic about promoting high-quality equine nutrition products.
The role covers the following areas: Cornwall, Devon, Somerset, Dorset and Wiltshire and the successful candidates needs to be centrally located in this area.
Key Responsibilities:
1. Business Development: Identify and pursue new business opportunities targeting equestrian yards and providing support to retailers, and veterinary practices.
2. Account management: support existing yard customers.
3. Feed Advice: Provide expert nutritional advice and support to clients, helping them choose the right products for their horses’ needs.
4. Event Support: Organise and participate in trade events & shows and educational talks to promote our products and share knowledge with industry professionals and horse owners.
5. Market Research: Stay informed about industry trends and competitor activities to identify new opportunities for growth.
6. Collaboration: Work with your sales team colleagues and the marketing and product development teams to ensure our offerings meet customer needs and expectations
7. Working closely with stockist and wholesalers in your area to grow the brand
Key Requirements:
8. Proven experience in sales, equine, agricultural or FMCG sector experience preferred but not essential.
9. Strong equine background and a passion for horses and horse care is highly desirable.
10. Excellent communication, negotiation, and relationship-building skills
11. Ability to work independently, manage a sales territory, and achieve targets.
12. Willingness to travel and work flexible hours and days for events and client meetings.
13. Strong organizational and time-management skills
14. Previous experience with wholesale or retail account management is preferred.
Benefits:
15. Competitive salary with performance-based commission
16. Company car or car allowance
17. Staff discounts on products
18. Supportive and collaborative team environment