Location & Flexible Working
London or Norwich Office Hybrid Role (1 day a week in the office).
What you’ll do
- Web Tracking Stack Ownership: Act as the single technical authority for tag firing, event delivery, and the dataLayer contract across GA4, Amplitude, and client/server-side Google Tag Manager (GTM)
- Signal Engineering: Maintain and optimise server-side conversion APIs (Meta CAPI, Google Enhanced Conversions, TikTok Events API), driving high Event Match Quality (EMQ) scores and hardening identifier coverage to supercharge our paid media performance
- Architecture & Schema Design: Architect, document, and implement structured dataLayer schemas and author precise technical specifications for our front‑end development teams
- Warehouse Integration: Partner with Data Engineering on the pipeline from GA4 BigQuery export into our downstream data warehouse, preserving event‑level fidelity for unified reporting
- Data Quality Agenda: Define data standards, build automated validation frameworks and anomaly alerting, and lead investigations into cross‑tool discrepancies
- Platform Enablement: Drive the adoption of our web analytics platform across Naked Wines. Run role‑specific training, build self‑serve documentation, and empower teams to become confident, independent operators
- Cross‑Functional Support: Support the broader analytics engineering function across the full stack—from the browser tracking event down to the data warehouse and semantic layer.
What you’ll bring
- Technical Core: Proven experience in a technical digital analytics or implementation engineering role, with deep, hands‑on mastery of GA4 and GTM (both client‑side and server‑side)
- Data Layer & Architecture Expertise: A strong understanding of dataLayer design, event‑driven tracking patterns, and translating complex business requirements into clean event schemas
- E‑commerce & Platform Context: Hands‑on experience implementing analytics within a Shopify Plus environment, including navigating its dataLayer, theme architecture, and checkout tracking constraints
- Data & Analytics Skills: Competency with BigQuery, specifically writing SQL to validate, transform, and reconcile raw event‑level data from the GA4 BigQuery export schema
- Debugging & Tooling: Elite debugging skills using GA Debugger, Tag Assistant, and Chrome DevTools to root‑cause tracking gaps
- Collaborative Communication: Exceptional stakeholder management skills with the ability to explain technical tracking, privacy, and attribution concepts simply to commercial and marketing teams
- Bonus Points: Familiarity with HTML/CSS, front‑end development practices, or exposure to Looker and advanced data visualisation tools
Benefits
- A competitive salary of £60‑75k pa plus annual bonus opportunity
- Personal Healthcare
- 26 days holiday and bank holidays (you can buy or sell holiday too)
- A £300 annual personal development budget - we’re passionate about supporting people to follow their dreams inside or outside of Naked
- £450 every year to treat yourself to some of our delicious wines…all in the name of research, of course
- We want to do our bit for the community and give everyone paid leave to volunteer
- We have wellbeing support and access to mindfulness resources
- Enhanced parental leave
- We like to surprise and delight you with lovely thoughtful gifts including Naked Wine and lots more…
Equal Opportunities
At Naked Wines, we recognise the value of diversity and inclusivity in fostering a truly remarkable experience for all our winemakers and customers. Our commitment extends beyond wine to building a workforce that reflects the wide array of perspectives and experiences found across the UK. We believe that embracing diversity in our teams enables us to provide exceptional service and innovation. We are dedicated to ensuring all our employees are treated fairly and equitably at work, with a strong commitment to promoting equity in both physical and mental health for everyone. To achieve this, Naked Wines encourages applications from individuals of disadvantaged socio‑economic backgrounds, disabled persons, LGBTQ+ community members, Black, Asian and Minority Ethnic backgrounds, and those with lived experiences of discrimination.
