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The Role
Blackpool and The Fylde College (B&FC) is seeking a creative, strategic, and detail-driven Content Manager to lead our content strategy and champion our brand voice across all platforms. This role plays a vital part in shaping how we engage with audiences through compelling storytelling, high-quality content, and strong alignment with brand identity.
Your Responsibilities Will Include
As Content Manager, you will be responsible for:
* Developing and delivering a College-wide content strategy, including individual curriculum content plans.
* Creating engaging and accurate copy for prospectuses, course literature, and campaign materials that resonate with target audiences.
* Leading and inspiring a team of content creators and administrators across traditional and digital channels.
* Collaborating with internal stakeholders, including Marketing, Design, Curriculum, and Student Services, to generate dynamic and relevant content.
* Managing the College’s content asset library and overseeing the production of photography, video, case studies, and other brand assets.
* Ensuring all content aligns with B&FC’s tone of voice, customer journey strategy, and brand integrity.
* Using insights, research, and industry best practices to continuously improve content performance and effectiveness.
Why Join Us?
This is an exciting opportunity to take ownership of B&FC’s content strategy and play a central role in shaping the College's public narrative. You’ll work closely with creative and strategic colleagues in a forward-thinking marketing team, helping to elevate the B&FC brand and drive engagement across key audiences.
Interested? Apply Early!
We may close this vacancy early if we receive sufficient applications, so apply now and help us tell the B&FC story with creativity, clarity, and purpose.
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