Job Title: Content Writer Department: Central Services - Marketing Salary banding: Up to £24,000 Hours: 35 hours per week Overarching Responsibilities Support the growth of the community through the production of high-quality and original content, including blog posts, articles, web copy and social media updates Work closely with the SEO Manager to incorporate keyword research and SEO best practices into your content Review and edit your content for accuracy, grammar, and clarity Align your work with key performance indicators (KPIs) aimed at evaluating content effectiveness Conduct in-depth research on a wide range of topics related to our brand and industry Embrace constructive feedback and proactively seek opportunities to enhance content performance and audience engagement Work closely with the wider marketing team to identify gaps in content and flag issues with existing content Proactive analysis of all campaigns and identifying opportunities for optimisation Additional Duties Completion of all reports and updates relevant to the post Attend in-house training courses and engage with professionals and experts within our niche Attend all meetings relevant to the post Learn about and develop a deep understanding of all the Polaris brands and the required tone of voice used for each Monitor trends and updates across the wider industry Ensure compliance with our Equal Opportunities Policy and Procedure in all employment practices Comply with the no smoking policy in place Undertake other duties as requested that are commensurate with the level of responsibility and skills of the role Comply with all Polaris policies and procedures Ensure that Health and Safety for all staff is observed in the course of employment Ensure compliance with safeguarding procedures, throughout all work within the agency, informing the Safeguarding Manager immediately of any child protection matter or serious complaint Candidate Skills & Expertise At least one year's experience in a copywriting role A university degree, ideally in a related field, or equivalent experience in a related role Excellent English writing skills Ability to work independently or as part of a team Basic understanding of SEO Ability to proof-read own and others' work Proactive and resourceful with a 'can-do' attitude High level of attention to detail Ability to work under pressure and meet deadlines Capacity to prioritise and work on multiple projects Outstanding communication and collaboration skills Experience of Asana and web CMS platforms (Umbraco, WordPress) would be beneficial but is not essential PERSON SPECIFICATION - COPYWRITER Qualifications University degree or equivalent experience (Essential) Experience Experience in a copywriting role (Essential) Experience of Asana (Desirable) Experience of WordPress/Umbraco (Desirable) Experience of working with a team or a variety of stakeholders (Essential) An understanding of CRO & UX principles would be useful (Desirable) Evidence of practical application of IT and electronic communications, including Microsoft Office and Google Suite (Essential) Personal Skills Ability to communicate effectively with people at all levels including written and verbal skills (Essential) Excellent attention to detail (Essential) Passion for content and copywriting (Essential) Ability to work on own initiative and as part of a team (Essential) Reliable, flexible, dependable (Essential) Miscellaneous Willingness and ability to work flexibly including weekend, early morning and evening work as necessary (Essential) An appreciation and commitment to Health and Safety issues in the workplace (Essential) A commitment to Equal Opportunities in all work practices (Essential) Overall Purpose We are seeking a talented, experienced and creative Content Writer to join our dynamic marketing team. As a Content Writer, you will be responsible for creating engaging and lead-generating content that aligns with our brand's tone and resonates with our target audience. Your role will be essential in driving brand awareness and engagement through well-crafted content across various digital platforms. This is a hands-on role requiring an attention to detail and an understanding of brand voice and tone. You will be required to align your output with our SEO strategy to produce optimised, keyword-orientated content that reflects Google's E-E-A-T recommendations. This position necessitates a strong sense of autonomy, as you will be accountable for meeting deadlines, efficiently managing your workload, and working within a collaborative team environment.