This role is focused on elevating the digital presence of a luxury travel brand by developing a visually stunning, mobile-friendly landing page and managing ongoing social media activities. The ideal candidate will craft a compelling online narrative that reflects the brand's premium positioning, using strong visuals and engaging storytelling to attract and retain a discerning audience. The initial emphasis will be on Instagram, with the goal of building brand awareness and fostering meaningful engagement. The project is remote and offers the potential for future collaboration based on performance.
Deliverables
* Design and launch a simple, elegant, and mobile-optimized landing page that introduces the brand and communicates its luxury ethos.
* Develop and implement a content strategy for Instagram, including regular posts, stories, and audience engagement.
* Source or create high-quality visual assets that align with the brand's aesthetic and values.
* Write compelling copy for both the landing page and social media channels, ensuring consistency in tone and messaging.
* Monitor analytics to assess campaign effectiveness and adjust strategies as needed.
* Collaborate with the client to ensure all content accurately represents the brand and meets project objectives.
Requirements
* Proven experience in social media management for luxury or travel brands, with a strong portfolio of relevant work.
* Demonstrated ability to design and build visually appealing, user-friendly landing pages.
* Expertise in Instagram content creation, audience engagement, and analytics.
* Strong storytelling skills and the ability to convey brand values through both visuals and copy.
* Proficiency with design tools (e.g., Canva, Adobe Creative Suite) and website builders (e.g., Wix, Squarespace, Webflow).
* Excellent written and verbal communication skills.
* Ability to work independently and manage deadlines in a remote setting.
* Knowledge of current trends in luxury travel and digital marketing is highly desirable.
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