Destination2 Ltd and HolidayGems Ltd are part of Travcorp Holdings Ltd and are two of the most innovative and progressive online tour operators in the UK, selling holidays nationwide to a variety of long and short-haul destinations.
Our inspirational business has grown from strength to strength in both financial terms and passenger carryings. Last year we surpassed the £115 million sales mark and gained market share across all key trading areas, including the UAE, Indian Ocean, Thailand and the Caribbean, resulting in over 330,000 bed/nights. We continue to go from strength-to-strength with a new cruise brand plus new destination openings in the year.
Critically, we believe that keeping our team happy contributes to our business success.
Purpose of the Role:
We are looking for a CRM Executive to join our team. This is an exciting opportunity to become a vital part of our team and contribute to the success of our marketing efforts.
You will work closely with the CRM Manager and Head of Marketing, taking on key responsibilities and playing an integral role in driving our CRM strategy forward. The CRM Executive will support the CRM agenda within marketing, building and optimising our CRM communications to drive bookings, increase loyalty and lifetime value of customers.
Key Responsibilities
* Supporting the CRM strategy to improve customer loyalty and retention
* Working with the CRM Manager to plan and execute email and SMS marketing campaigns including the set-up, scheduling, and deployment of one-time, recurring, and triggered campaigns.
* Manage monthly email marketing calendar
* Deliver flawless campaign execution by working to agreed processes and SLAs
* Ensuring marketing is delivered against agreed tone of voice and brand guidelines
* Use reporting tools like Google Analytics to analyse email statistics and use key metrics to report on consumer insights, content, and performance
* Analyse performance of email marketing campaigns to provide actionable insights and improvements for future development
* Manage reporting of regular email campaign, comparing performance against the targets, and communicating to internal stakeholders.
* Identify new target audiences for email campaigns.
* Assist with day-to-day administration tasks.
The Person: Essential Knowledge, Skills and Abilities:
* Minimum 2 years experience in CRM marketing (essential)
* Proven experience in a digital marketing position / similar role (essential)
* Strong understanding of key marketing principles: consumer needs and journey, user experience, target audience, etc.
* Experience of end-to-end email campaign development and automations.
* Experience with A/B testing
Personal Qualities:
* Excellent attention to detail
* Strong work ethic
* A team player
* Managing key stakeholders at different levels of seniority within the business
This is a full-time office-based position where you will be required to work 37.5 hours per week, Monday to Friday 9am to 5.30pm.
Core Benefits:
* Company Pension Scheme
* 22 days holiday rising 1 day per year (up to 25)
* Friendly working atmosphere
* Company social events
Additional Benefits:
* Partner Exclusive Travel Concessions
* Eye Care eVouchers
* Lots more perks!
*Benefits may be subject to change
Seniority level
Entry level
Employment type
Full-time
Job function
Business Development and Sales
Industries
Travel Arrangements
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