Overview
Join to apply for the Senior Marketing Manager - 12 Month FTC role at The Times.
Your Team: The Times and Sunday Times are two of the most respected and trusted news publications in the world. Our mission is to deliver quality journalism and information to our readers, while fostering a deep understanding of the world around us.
Your role: We’re looking for a Senior Marketing Manager to play a pivotal role in developing and executing marketing activity to drive brand awareness, customer acquisition, and revenue growth. This role is part of the customer acquisition team whose focus is to drive growth in digital subscriptions for The Times and Sunday Times and will also be responsible for marketing for Times Events and TLS. You will be a skilled marketer with strong creative and commercial instincts who can work collaboratively with the Customer team to create innovative campaigns that align with The Times and Sunday Times\ values and objectives.
Day to day you will:
* Work closely with the Head of Marketing Communications to devise and deliver campaigns across owned, earned and paid channels that drive brand, reputational and commercial growth.
* Create campaign strategies rooted in data and insight with clear objectives, audience targeting and measurement plans and insightful and inspiring creative briefs.
* Lead the development and delivery of marketing materials ensuring execution is best in class, with compelling creative that has clear messaging and is designed to be platform first.
* Build strong relationships with creative and media agencies to execute multi-channel marketing strategies, enhancing presence, increasing readership and driving new subscriptions.
* Monitor and analyse the performance of marketing campaigns, using data-driven insights to optimise tactics and improve ROI and lead campaign reports.
* Manage a team of two marketing managers, a copywriter and one exec; set clear goals and KPIs, regularly reviewing performance and coaching development.
* Be a brand guardian, working with the wider Customer team to develop and maintain brand guidelines, ensuring consistency in all communications and visual elements.
* Plan and oversee efficient and effective use of owned media assets including House press, digital and Times radio allocations.
* Collaborate closely with editorial, commercial and product teams to ensure cohesive messaging and alignment of marketing efforts.
What we’re looking for from you:
* Progressive experience in marketing, ideally with a well known and respected brand; experience within the media/publishing industry is beneficial but not essential.
* Excellent understanding of digital marketing, social media platforms, analytics tools, and emerging trends in the media landscape with proven experience of stand out campaigns.
* Strong communication and interpersonal skills, excels working with cross-functional teams and different levels of stakeholders.
* An eye for detail and a strong feel for copy.
* Leadership experience, with the ability to inspire and motivate teams to achieve ambitious goals.
* Creative thinker with a passion for innovation and continuous improvement.
* Ability to use data and insight to inform solutions.
* High energy and track record of thriving in a fast paced environment with multiple projects on the go that are hitting budgets and deadlines.
If you think you have what it takes but don’t tick every requirement on the list, please do apply. We recognise that considering someone’s potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.
News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.
At News UK, we know the value of working together, which is why we operate a hybrid working policy with a minimum of three days a week in the office. Some roles may require more office-based days depending on the nature of the position, so we encourage you to speak with your recruiter to learn more about what’s required for your role.
Life at News
Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.
We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.
We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you to apply for any of our roles please contact us on careers@news.co.uk.
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