Strategic Communications Manager
Location: Birmingham City Centre - Hybrid working
Salary: £46,000 - £50,000
Permanent Vacancy
The Opportunity:
A dynamic regional promotion agency is seeking a proactive and strategic communications professional to lead high-impact campaigns that elevate the profile of the region on a national and international stage. The organisation is entering a transformative phase, with an expanded remit and refreshed strategic direction.
This role will be central to delivering multi-channel B2B communications campaigns that drive investment and interest in the region's key growth sectors. The ideal candidate will be passionate about place-making, media-savvy, politically aware, and an exceptional writer.
Key Responsibilities:
* Develop and execute comprehensive communications strategies targeting B2B and real estate audiences.
* Collaborate with internal teams to define audience segments including business occupiers, developers, and policymakers.
* Create content plans that promote strategic growth sectors such as advanced manufacturing, low carbon technologies, life sciences, creative industries, and professional services.
* Establish KPIs and report on campaign performance across earned, owned, and shared media.
* Shape and refine messaging that positions the region as a leading business destination.
* Identify storytelling opportunities across media channels and public engagements.
* Collaborate with stakeholders to ensure messaging reflects the region's evolving offer.
* Support senior leadership with briefings, speeches, and corporate communications.
* Produce high-quality communications materials including press releases, op-eds, and speeches.
* Lead media relations strategy and ensure consistent storytelling across platforms.
* Brief senior figures to support media coverage and amplify regional messaging.
* Manage two communications professionals and support their development.
* Align content planning across investment, tourism, and policy areas.
* Assist in managing external PR agencies to ensure strategic alignment.
What You'll Bring:
* Proven writing skills, especially in B2B communications and long-form content.
* Experience managing complex projects and engaging diverse stakeholders.
* Hands-on approach to content creation and media relations.
* Creative mindset with the ability to adapt and innovate.
* Passion for regional development and economic growth.
What You'll Get:
* A front-line role in shaping and delivering high-profile campaigns with global reach.
* Access to expert teams across investment, tourism, and communications.
* Opportunities to work with leading international media outlets.
* Flexible working arrangements and a collaborative, inclusive work culture.
* A chance to contribute to the region's next chapter of growth and transformation.
Skills & Competencies:
Essential:
* Strong editorial skills and ability to translate complex data into engaging content.
* Knowledge of media landscapes across trade, national, and broadcast.
* Experience in B2B content formats and thought leadership.
* Basic understanding of SEO and digital content optimisation.
* Ability to manage multiple projects in a fast-paced environment.
* Strong attention to detail and proactive attitude.
Desirable:
* Familiarity with investment promotion, real estate, or regional development.
* Experience in public sector communications.
* Proven success in placing op-eds in national media.
* Knowledge of email marketing platforms.
* Experience in international multi-channel campaigns.
* Expertise in sectors such as low carbon technologies.