Overview
Reference
0000043311 Salary
£/annum Job Location
- United Kingdom -- England -- East of England -- Cambridgeshire -- Peterborough Job Type
Permanent Posted
Wednesday, April 8, 2026
New Business Development Manager
Location: Peterborough (Hybrid Working Available)
Salary: Competitive + Bonus + Car Allowance/Company Vehicle
Job Type: Full-Time
Hours: Monday to Friday, 8:45am – 4:45pm
Interaction Recruitment are proud to be partnering with a well-established and highly reputable global wholesale business in the search for an experienced New Business Development Manager to join their growing team.
This is an exciting opportunity to join a long-standing, family-owned organisation with ambitious growth plans and a strong reputation within their specialist sector. Our client is looking for a commercially driven, strategic sales professional to work closely with senior leadership in identifying, securing, and developing significant new business opportunities across both UK and international markets.
This role is focused purely on true new business generation -ideal for a proactive sales hunter who thrives on opening doors, building pipelines, and converting opportunities into long-term, high-value accounts.
The Role
As New Business Development Manager, you will take ownership of identifying and developing new strategic customers, building relationships with key decision-makers, and driving revenue growth across existing and emerging markets.
You will be responsible for building something from the ground up, helping shape future sales strategy and contributing directly to the continued growth of the business.
Skills & Experience Required
1. Minimum 5 years’ experience in successful B2B new business sales
2. Proven track record of generating and converting new business opportunities
3. Experience within wholesale food, drink, nutraceutical, animal feed, cosmetic, ingredients, or raw materials sectors essential
4. Strong knowledge of sales and marketing strategies
5. Experience attending trade shows, networking events, and running outreach/email campaigns
6. Commercial awareness with understanding of margins, profitability, and pricing strategy
7. Strong analytical and forecasting skills
8. Excellent negotiation and relationship-building ability
9. Confident using CRM systems and Microsoft Office packages
10. Knowledge of import/export procedures advantageous
11. Leadership/management experience desirable for future progression opportunities
Key Responsibilities
12. Research and analyse market opportunities to identify potential new customers and sectors
13. Generate and qualify new business leads through strategic outreach and prospecting activity
14. Build and execute sales and marketing campaigns to create awareness and drive engagement
15. Develop, maintain, and manage a robust sales pipeline using CRM systems
16. Attend customer meetings, networking events, and industry exhibitions
17. Conduct face-to-face and virtual presentations to prospective clients
18. Negotiate and close commercial agreements with new customers
19. Meet and exceed revenue and gross margin targets
20. Analyse budgets, forecasts, and market trends to support sales strategy
21. Identify opportunities for product diversification and market expansion
22. Collaborate with internal stakeholders to improve processes and support overall commercial growth
If you are an experienced business development professional looking for an opportunity to make a genuine impact within a growing business and play a pivotal role in its future success, we would love to hear from you.