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Senior Brand Manager UK & IRE, Stockport
Client:
Location: Stockport, United Kingdom
Job Category: Other
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EU work permit required: Yes
Job Views: 3
Posted: 04.06.2025
Expiry Date: 19.07.2025
Job Description:
Nigel Wright Group is working with Paulig on this search.
Purpose of the position
Jack Links is a family-owned and value-driven business dedicated to crafting protein-packed snacks loved worldwide. Their brands include some of the fastest-growing protein snack brands such as Jack Link's, BiFi, and Peperami.
We are seeking a Senior Brand Manager UK to oversee the growth of the Peperami brand in the UK and Ireland by co-developing and executing the brand marketing plan, leading consumer-led initiatives, and supporting sales initiatives. The role reports to the Head of the Peperami brand.
Responsibilities
* Develop and implement brand strategy and positioning, evaluating effectiveness.
* Create marketing plans to meet brand and commercial goals.
* Develop, implement, and analyze annual brand and communication strategies, including ATL & BTL campaigns and media.
* Co-develop, implement, and analyze NPD launches, working cross-functionally to ensure timely delivery.
* Collaborate with Category Management, Shopper, and Sales teams to deliver consumer-centric propositions and communications.
* Participate in the cross-functional Country Business Team (CBT) and Marketing & Sales Team to achieve commercial targets.
* Support Shopper Marketing & Sales teams with market, brand, and product insights.
* Analyze market and consumer data to recommend strategies for brand growth.
* Manage marketing budgets within guidelines.
* Benchmark against competitors and market best practices.
Experience
* Over 7 years of FMCG marketing experience, focusing on brand management, communications, portfolio management, and innovation.
* Project management and cross-functional teamwork experience.
* Proven skills in ATL and BTL communication, including digital and social campaigns and media planning.
* Successful track record in launching NPD and driving sales growth.
* Market knowledge of the UK and Ireland FMCG environment.
* Strong planning, prioritization, and business insight skills.
* Ability to manage complexity and think strategically.
* Excellent communication skills and self-motivation.
Skills
* Brand development and management.
* Media and communication management.
* Managing external agencies, negotiations, and budget control.
* Insights analysis and action implementation.
* Collaborating with sales, category management, and shopper teams.
* Experience with major FMCG brands.
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