Role Overview:
We are seeking an experienced Senior Marketing Manager with a background in the biopharmaceutical industry to lead our offline marketing activities across the EU and US regions. This role will focus on driving marketing events and initiatives, enhancing our brand presence, and fostering growth in these key markets. The ideal candidate will have a proven track record of managing successful marketing campaigns and events. This role also requires strong collaboration with cross-functional teams and the global corporate marketing team to ensure cohesive and impactful execution.
Key Responsibilities:
1. Event Management
* Plan, organize, and execute EU and US conferences and tradeshows, ensuring maximum brand visibility and engagement.
* Lead the organization of self-hosted workshops in the EU and US, including speaker coordination and logistics management.
* Collaborate with the corporate team on co-marketing events and support corporate marketing events in Europe.
* Oversee the live hosting of webinars, ensuring seamless execution and high audience engagement. This includes moderating sessions, managing Q&A, and providing a professional and engaging experience for participants.
1. Content Polishing
* Review and polish English-language marketing content to ensure it aligns with Western language and cultural norms.
* Work closely with headquarters to enhance the quality and impact of marketing communications.
2. Marketing Insights and Strategy
* Provide regional marketing insights and analysis to inform strategy and decision-making, ensuring campaigns resonate with local audiences.
* Support marketing strategy development and implementation to enhance our brand presence in the EU and US.
* Collaborate closely with cross-functional teams to align marketing efforts with business objectives and drive integrated campaigns.
* Maintain strong collaboration with the global marketing team and headquarters to share regional insights, best practices, and ensure cohesive execution of marketing activities.
* Build and maintain relationships with external partners, vendors, and industry stakeholders to support marketing initiatives.
Requirements:
* Education: Bachelor's degree or higher in Marketing or a biologics-related field.
* Experience: Minimum of 5 years in marketing within the biopharmaceutical or life sciences industry, with experience managing EU and US markets.
* Skills: Proven ability to manage successful marketing events and campaigns, strong project management, excellent communication and presentation skills, and strong writing and editing skills.
* Attributes: Ability to work independently and collaboratively, strategic thinking, and results-oriented.
Location: Home-based in the UK, native English speaker, with business travel expected within the EU.
Join us as we continue to drive growth and innovation in the EU and US markets. We are committed to delivering impactful marketing initiatives that fuel our expansion. If you are passionate about marketing and eager to contribute to our success, we would love to hear from you.
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