Overview
Grafana Labs is a remote-first, open-source company with a global footprint. Our dashboards are used by more than 20M people worldwide, including organizations like Bloomberg, JPMorgan Chase, and eBay, to monitor a wide range of environments. We offer the Grafana LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise Stack, featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo).
We’re scaling fast while staying true to our open-source legacy, global collaboration, and meaningful work. Our team thrives on transparency, autonomy, and trust. If this role excites you, we’d love you to apply.
The Opportunity
We are seeking an experienced product marketer to join the Grafana Labs Product Marketing team. You will create go-to-market programs that position Grafana Labs and its products to solve the needs of target customers, demonstrating how our products, solutions, and open source strategy help prospects and customers achieve their goals.
As a Staff Product Marketing Manager, you will shape messaging and positioning across key personas and product areas. You’ll collaborate with product management and enablement to help buyers buy and sellers sell our value. Product Marketing sits within the Product organization and we are redefining the function to teach Product Managers and Engineers how to think about growth and demand, and to codify product marketing knowledge into tools and processes used by the organization.
Grafana Labs is fast-paced and growing. This role requires strategic planning as well as hands-on execution (blogs, webinar outlines, video scripts, etc.).
What You’ll Be Doing
* Actively partner with and teach Product Managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral.
* Collaborate with product management, engineering, and various go-to-market functions to create materials that help customers evaluate and adopt our products (reference architectures, implementation guides, detailed product information).
* Own and manage the launch of new products/features relevant to target buyers.
* Conduct internal and customer research to understand pain points, competition, and opportunities.
* Teach go-to-market and sales teams how to articulate product value, deliver training and enablement, and engage effectively with customers, partners, and prospects.
* Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to shape marketing programs and drive growth across the customer journey.
What Makes You a Great Fit
* 5+ years of relevant experience (product marketing, solutions marketing, product management).
* Experience marketing and selling to a technical audience.
* A passion for open source, cloud-native, and infrastructure technologies.
* Proven ability to lead complex projects from start to finish.
* Ability to clearly articulate the value of technical products to customers and sellers alike.
* Experience leading product or feature launches autonomously as well as in a team.
* Comfort working with a variety of internal and external stakeholders in complex processes.
* Strong product and technical curiosity that translates to clear packaging, positioning, and messaging.
* Demonstrated quantitative analytical skills for analyzing campaign performance and lifecycle metrics, with data-driven recommendations.
* Exceptional writing and communication skills.
* High accountability with a strong say-do culture in delivering impact.
What You’ll Bring To The Role
You’ll bring a passion for quality, pride in the strategic impact of your work, and the ability to thrive in a fast-paced environment.
Compensation & Rewards
In the United Kingdom, the base compensation range for this role is £103,958 - £124,750. Actual compensation may vary based on level, experience, and skillset as assessed during the interview process. All roles include Restricted Stock Units (RSUs) to align incentives and support Grafana Labs’ global scale.
Compensation ranges are country-specific. If you are applying from a location different from the listed one, your recruiter will discuss the market-defined pay range and benefits at the start of the process.
Why You’ll Thrive At Grafana Labs
* 100% remote, global culture – remote-first approach uniting talent from around the world.
* Scaling organization – meaningful work in a high-growth environment.
* Transparent communication – open decision-making and regular updates.
* Innovation-driven – autonomy and support to ship great work and try new things.
* Open source roots – community-driven values that shape how we work.
* Empowered teams – high trust, low ego culture focused on outcomes.
* Career growth paths – defined opportunities to grow and develop.
* Approachable leadership – transparent, involved executives.
* Passionate people – smart, supportive colleagues who care about what they do.
* In-person onboarding – onboarding with fellow Grafanistas to learn about the company from day one.
* Work-life balance – global annual leave policy of 30 days per year, with 3 days reserved for Grafana Shutdown Days. We comply with local law where applicable.
Equal Opportunity Employer
Grafana Labs is an equal opportunity employer. We recruit, train, compensate, and promote regardless of race, religion, color, national origin, gender, disability, age, veteran status, or other characteristics. We believe equality and diversity strengthen our organization.
Note: Grafana Labs may utilize AI tools in its recruitment process to assist in matching information provided in CVs to job postings. The recruitment team will review inbound CVs manually for alignment with current openings. For information about how your personal data is used once you’ve applied, please see our privacy policy.
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