YouTube Channel Manager
Location: Old Trafford
At Manchester United, we believe that excellence on the pitch starts with excellence off the pitch. Our team thrives in a high-performance environment, united by a shared passion for success. We aim to elevate the standard of performance through collaboration and continuous growth, creating a space where everyone can contribute their best to our common goals.
We work together at our iconic Manchester United offices, enabling connection and innovation as we look ahead to what we can achieve as a global football club. We are excited to bring in passionate people who share our vision and drive for success.
The Role:
Manchester United is seeking a cross-discipline strategic creative to manage the club’s official YouTube channel and develop our content proposition. You’ll be responsible for channel planning, optimisation, and working with a team of internal content creators to take the channel to the next level—delivering compelling, fan-focused video content that drives engagement, grows our subscriber base, and deepens global fan connection through one of the club’s most powerful platforms.
Key Responsibilities:
1. Monitor performance analytics to inform future content decisions and optimise channel growth
2. Optimise the MUFC YouTube channel for maximum performance across audience growth, watch time, and other key metrics
3. Utilise the full suite of tools available to constantly drive performance across the channel (e.g. A/B testing, multi-language content)
4. Lead the planning, production, and publishing of high-quality video content alongside a wider content team
5. Collaborate with creative teams to develop original formats, series, and storytelling concepts tailored for YouTube audiences
6. Work closely with social, editorial, and wider media teams to align video output with campaigns and key club moments
7. Influence and educate creative teams on YouTube-specific content methodologies
8. Contribute to shoots, interviews, and live content—including matchday, behind-the-scenes, and player-focused features
9. Ensure all content meets brand and platform standards
10. Stay ahead of YouTube trends, fan behaviour, and sports content innovations to keep output fresh and competitive
11. Build strong relationships with YouTube to explore opportunities that grow audience reach and commercial objectives
The Person:
12. Proven experience managing a YouTube channel and producing content, ideally for a major brand, publisher, or sports club
13. Strong understanding of video production, including scripting, shooting, directing, and editing (hands-on or via team leadership)
14. Deep knowledge of YouTube best practices, content strategy, and analytics
15. Passion for football, with a strong sense of Manchester United’s voice, tone, and global fan base
16. Familiarity with YouTube CMS and SEO strategies
17. Willingness to work around a football calendar, including weekends and evenings
18. Strong football knowledge, particularly of Manchester United
Desirable:
19. Experience working in live environments and with high-profile talent
20. Understanding of rights usage and platform-specific content guidelines
21. Proficiency in Adobe Creative Suite (Premiere Pro, After Effects) or equivalent tools
22. Self-shooting capability using production cameras and mobile devices
23. Excellent storytelling and visual communication skills
24. Knowledge of other social platforms
Our Values:
Badge – Earn the badge, every day. Respect our history and heritage. Be best in class and deliver to the standards expected of Manchester United. No one is bigger than the club.
Bravery – Be bold, be brave, and take calculated risks. Do things differently and innovate. Lead by example and do what’s right for the club, even when it’s hard.
Spirit – Embody the spirit of Manchester United. Show strength of character, act with passion, and fight back, no matter what.
What We Offer:
At Manchester United, we recognise that our people are at the heart of our success. That’s why we offer a range of rewards designed to support your professional and personal well-being:
25. Annual Incentive Scheme to reward your dedication and hard work
26. 25 days annual leave (plus bank holidays) and an opportunity to purchase additional holiday days
27. Electric Vehicle scheme via Octopus and cycle to work scheme
28. Wellness Support with access to mental health resources, digital health checks, and & nutritionists through Aviva Digicare+ Workplace
29. Exclusive Discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners
30. Gym Facilities in our onsite locations and opportunities for regular social events and team-building activities
31. Enhanced family Leave Benefits and policies
32. Enhanced Career Development with access to professional learning platforms like LinkedIn Learning, and internal training programs
33. A Supportive Work Environment that values diversity, equity and inclusion, and individual growth
Our Commitment to You:
We believe that a diverse and inclusive environment makes us stronger. We are committed to building a team where everyone feels welcomed, valued, and empowered to contribute their unique perspectives. Diversity, equity, and inclusion sit at the core of our recruitment strategy, and we welcome applicants from all backgrounds.
Ready to Join Us?
If this sounds like the perfect role for you, please submit your application by Friday 10th April.
Manchester United is committed to safeguarding children and vulnerable adults, and as part of this commitment, all candidates will undergo a Disclosure and Barring Service check and reference checks.
If you need any adjustments to help you perform at your best during the recruitment process, please contact us, and we will be happy to discuss them with you.