Overview
Somerce is a TikTok Shop specialist agency focused on GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing everything from live commerce and affiliates to paid media and trading strategy. You\'ll act as the strategic lead for your clients while staying close to the numbers day-to-day.
Responsibilities
* Own a portfolio of e-commerce brands on TikTok Shop
* Act as the main point of contact while leading strategy, performance and delivery
* Build clear, commercially grounded TikTok Shop growth plans
* Translate business goals into weekly and monthly trading actions
* Own trading calendars aligned to promotions, launches and key retail moments
* Lead product merchandising strategy across product selection, bundling, pricing, promotions and incentives
* Continuously optimise AOV, conversion rate and GMV
* Identify underperforming SKUs and opportunities to scale winners
* Own the affiliate strategy for your client portfolio
* Define how affiliates are used to drive GMV
* Work closely with creators to set priorities, shape product focus, and align offers and incentives
* Build and refine creator trading strategies around deal-led moments, always-on content, and live/campaign support
* Analyse affiliate performance and continuously optimise output
* Ensure affiliate activity aligns with overall trading and margin goals
* Monitor daily, weekly and monthly performance metrics
* Lead performance reviews with clients, backed by clear insights and actions
* Forecast GMV and trading performance
* Use data to inform decisions
Qualifications
What We\'re Looking For
Essential
* Proven experience in e-commerce trading, merchandising or online retail
* Strong understanding of: conversion rate optimisation; AOV growth; promotional mechanics; product lifecycle management; creation of bundles
* Comfortable working with performance data and GMV targets
* Commercially minded and confident making decisions
* Strong communication skills with both internal teams and clients
Desirable
* Experience with TikTok Shop, marketplaces or social commerce
* Background in beauty, fashion, lifestyle or FMCG e-commerce
Benefits
Core Benefits
* Competitive salary, benchmarked to experience and performance
* Performance-related bonus / commission aligned to commercial impact
* 28 days holiday + bank holidays
* Hybrid working with offices in London and Manchester
* Flexible working hours – we care about output, not clock-watching
Growth & Career Development
* Clear progression paths with responsibility early
* Regular performance reviews focused on development and impact
* Direct exposure to high-growth brands across the UK, US and EU
* Opportunity to work at the cutting edge of TikTok Shop and social commerce
Financial & Lifestyle Perks
* Company pension scheme
* Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
* Team socials and events throughout the year
* Staff discounts across our brands and partners
Work Environment
* Fast-paced, high-ownership culture
* Minimal bureaucracy and maximum accountability
* Surrounded by people who care about performance, creativity and doing things properly
* A business that wins with its clients, shared success matters
The Somerce Difference
* We trust our people
* We move quickly and back good ideas
* You\'ll have real influence, not just responsibility
* If you perform, you\'ll grow, simple as that
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