Lead Marketing Across a Growing Retail Portfolio.
The Praxis Group is looking for a Head of Marketing to lead the creative and commercial direction of their shopping centre portfolio across the UK.
This is an opportunity to shape how destinations show up in their communities, from regional leisure schemes to council-backed shopping centres, ensuring each asset has a clear voice, purposeful programming and measurable impact.
Marketing within Praxis sits at the heart of asset performance. It’s not just about campaigns, it’s about positioning, storytelling, tenant engagement and driving value across diverse places with distinct audiences.
What You’ll Be Doing
* Craft and deliver annual marketing strategies tailored to each destination
* Create programming that connects with communities and supports retailers
* Bring energy and clarity to assets with varied budgets and objectives
* Work closely with Asset Management to align marketing with commercial strategy
* Lead, inspire and develop the marketing team
* Be present when on-site, understanding each scheme’s personality, challenges and opportunities
* Report performance confidently and shape future direction
* Understands retail destinations and what makes them thrive
* Can balance creativity with commercial discipline
* Is equally comfortable building strategy and rolling up their sleeves
* Knows how to stretch budgets and unlock partnership value
* Feels confident presenting to senior stakeholders and Local Authorities
* Wants to shape, build and elevate a portfolio-wide function
Why Praxis?
* A growing retail portfolio with ambition
* The chance to structure and influence marketing across a growing portfolio
* Direct impact on asset performance and community engagement
* A leadership role with visibility and autonomy
If you’re excited by the idea of blending placemaking, commercial performance and creative thinking, all wrapped in a bow of shopping centres & retail property, then this could be your next move.
Apply to this listing or reach out to alec@andersenjames.com
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