Job Description
Intro
We offer Hybrid Working (featuring all the essentials - fancy drinks fridge, striped walls and furry friends in abundance) alongside remote working from home, depending on business requirements.
Don’t know Dock & Bay? You’re missing out, because we’re great (and humble). Here’s a quick intro:
Our founders, Andy (Head Poncho) and Ben (Towel Wizard of Oz), started Dock & Bay back in 2015, after sharing the same struggle of standard towels being too bulky for their backpacks while travelling. It’s a hard knock life, eh?
Following some intense brainstorming - that means pulling down a big red curtain and sticking pieces of white paper to it to create our now iconic stripes - D&B’s quick dry, 100% recycled wonders were born.
Fast forward 8 years and Dock & Bay have become a certified B Corp, with over 100 products in 8 categories, selling in the UK, Australia, the US, Canada and Europe. Our mission is to make the world brighter, and we need your help (if you fit the job description, obviously).
We are on the list of UK’s Best Places to work in the Retail, Best Places to work for Development, Best Places to work for Women AND officially a Sunday Times Best Places to work so you KNOW we’re going to look after you.
THE ROLE IN A NUTSHELL
You spot a trend at 9am. By 3pm, it's live. That's the energy we're after.
Reporting into the Senior Brand Manager and sitting within the Brand Marketing team, you'll own our performance creative output end-to-end - from concept to camera to final edit across paid socials (TikTok & Meta), website and email. As the face of our content, you'll need to be as comfortable in front of the camera as you are behind it. You'll need to be comfortable switching between agile, reactive content and more elevated, high-production work, genuinely love the pace, and act as the UK-based production lead for reactive briefs that can't be accommodated within the AUS photography schedule.
You'll combine a strong creative eye with a real understanding of what makes content convert - using data, trends, and AI tools to continuously test, learn, and optimise. Confidence across both video and photography is a must - from reactive paid social content to considered product photography for website and email.
KEY RESPONSIBILITIES (WE’RE GETTING SERIOUS NOW)
* Own Dock & Bay's performance creative output end-to-end - from concept to camera to final edit, across paid (TikTok and Meta), website, email and social.
* Work closely with the Social Media & Content Manager - maintaining a clear distinction between organic storytelling and performance-driven product creative, while ensuring alignment across outputs.
* Transform functional product benefits into bold, distinctive creative moments that are impossible to ignore - breaking category conventions and challenging predictable formats.
* Stay across competitor, social and cultural trends - using reverse benchmarking to ensure Dock & Bay creative leads rather than follows.
* Work in close partnership with the Growth Manager who owns all of our paid media, holding weekly performance reviews to analyse results and align on testing priorities.
* Have a deep understanding of performance metrics including hook rate, thumb stop rate, CTR, CPA, conversion rate and ROAS - letting data drive creative decisions alongside instinct.
* Be relentlessly focused on continuous performance iteration - testing new hooks, formats, angles, and product demonstrations to outperform previous benchmarks.
* Produce content at scale - balancing reactive, agile content with higher-production assets depending on commercial priorities.
* Expect to be on site filming 2-3 days per week - ideate in the morning and deliver live content the same day.
* Be a key stakeholder in the weekly content forum - ideating collectively and taking full ownership of concepts from brief to delivery.
* Proactively source and coordinate everything needed to bring content to life - props, locations, talent, product samples and shot lists.
* Lead end-to-end shoot execution - managing pre-production through to final asset delivery, independently where needed, and adapting execution based on channel and brand impact.
* Maintain full ownership of post-production - video and image retouching handled by you, in-house.
* Use AI as a creative sounding board and efficiency tool - pressure-testing ideas, accelerating workflows and generating smarter insights faster.
WHO YOU ARE & WHAT YOU'LL BRING
This role is as much about personality as it is about skills. You're the kind of person who gets restless if you're not making something. You don't wait to be briefed - you show up with ideas.
You're likely someone who:
* Thrives with autonomy - happiest when trusted to run with something and make it happen
* Moves fast and gets things done - turning around great content in hours, not days, is your idea of a good day
* Is genuinely obsessed with product - you find the interesting angle in anything and make people actually want it
* Makes something out of nothing - constraints don't slow you down, they make you more resourceful
Desired experience:
* 2-4 years experience in a content creation, creative or performance marketing role
* Proven experience creating high-performing paid social creative within a DTC or performance-led environment, with a deep understanding of paid media metrics and a portfolio to show for it
* Strong production management skills - keeping projects, workflows and deadlines running smoothly from planning through to delivery
* Proven experience shooting on a professional camera (mirrorless or DSLR), with strong proficiency in video editing (Premiere Pro, Final Cut or similar) and photo editing and retouching (Photoshop or similar)
* Familiarity with AI tools for creative and workflow purposes
The perks
Firstly, you’ll be joining a glorious team of towel traders, with a shared mission to make the world brighter through colour and saving the planet. Secondly, we have a fully stocked drinks fridge and more salt & vinegar snacks than you can shake a stick at. Thirdly, you’ll be involved in intense discussions, like whether a burger is a sandwich or not (it definitely isn’t). Fourthly, you’ll genuinely feel right at home here, working hard, having fun and actually making a difference. We’re not sure if ‘fifthly’ is a word, so we’ll stop now.
Plus, you’ll get other cool things like the Cycle to Work scheme, tech scheme, a wellbeing membership, private health insurance, regular team socials as well as some glorious Dock & Bay products to show off to all of your friends.
We’re a certified Great Place to Work and London Living Wage employer, too. Because we know how to look after people.
Sound good? If yes, we’ll trade you a CV, and a short cover letter for a chance to join the best brand ever*.
*totally unbiased opinion.
Diversity Commitment
Dock & Bay is an equal opportunity employer and we are committed to creating a diverse & inclusive environment free from any kind of discrimination. We strive to provide all employees with a safe space to thrive, where they can share ideas & opinions regardless of their backgrounds or perspectives. Although we are not perfect, we continue to learn and our commitment to Diversity and Inclusion is a priority. Ultimately, our goal is to be diverse and inclusive at every level of our workforce. We are a welcoming team and encourage you to be yourself so that we can work together to make an impact.