Senior Researcher, Commercial Insights Lead
Location: London. Day Rate: £350 Inside IR35. This is a high‑impact freelance opportunity for a senior research professional to shape how a complex organisation understands its customers, markets, and growth opportunities. The project sits at the intersection of deep research expertise and commercial decision‑making, with regular exposure to senior stakeholders and clear influence on strategic direction.
The Company
They are a large, consumer‑facing organisation with a strong focus on evidence‑led decision‑making. Research and insight play a central role in shaping product, channel, and customer strategy. The team values intellectual rigour, clear thinking, and the ability to turn complexity into practical commercial action.
The Role and Deliverables
* Lead commercial insights across a Customer and Market Intelligence programme.
* Structure ambiguous business questions into clear, hypothesis‑driven research plans.
* Design and deliver qualitative and quantitative research using appropriate methodologies.
* Synthesise complex data into compelling narratives with clear commercial recommendations.
* Present insights and strategic recommendations to Director‑level stakeholders on a regular basis.
* Define actionable next steps that directly inform product, channel, and audience strategies.
Your Skills & Experience
* Strong experience as a hands‑on senior researcher, operating without line management responsibility.
* Advanced capability across qualitative and quantitative research methods, including surveys, interviews, focus groups, and experimentation.
* Proven ability to connect customer and market insight to commercial outcomes.
* Confidence working with data and analysis tools such as R or Python, SQL, Excel, and PowerPoint.
* Excellent stakeholder management skills, with experience presenting to senior and executive audiences.
* Background or exposure to behavioural science, psychology, sociology, statistics, CX, user research, market research, or consumer insights.
* Experience with segmentation, journey mapping, or voice of customer programmes is highly valued.
* Consulting or agency‑side research experience is beneficial.
This contract runs for an initial three‑month period with a hybrid working pattern, including time onsite in a London office.
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