Senior Director of Field Planning & Activation
Location: Stoke on Trent
Category: Head Office
Contract Type: Permanent Full Time
Office Location: Stoke on Trent (ST4 2HX)
Working Pattern: Hybrid - 3 days per week from Stoke Office, 2 days from home.
Contract: Full-time, Permanent 37.5 hours per week
About the Opportunity
Acosta Europe is searching for an exceptional Senior Director of Field Planning & Activation — a strategic, influential leader who will shape the future of field execution across the region.
In this high-impact role, you will design and deliver best-in-class field strategies, ensuring flawless activation for our clients while driving operational excellence, innovation, and measurable performance improvement.
Key Responsibilities
* Lead field strategy & planning including workforce strategy, activation design, and quarterly planning cycles.
* Drive adoption of AI-augmented execution solutions and benchmarking.
* Ensure activation excellence across campaigns, promotions, and merchandising.
* Use insights and analytics to optimise resources and inform decision-making.
* Lead, inspire, and develop planning and activation teams.
* Partner cross-functionally with Sales, Marketing, Operations, Finance, and clients.
* Support new business pitches with activation strategies and resource models.
What You'll Bring
* Strategic thinker with exceptional operational planning expertise.
* Strong communicator and influential leader.
* Highly organised, detail-oriented, and results-driven.
* Proven experience in field planning, activation, or retail operations.
* Strong data, planning, budgeting, and optimisation capability.
* Excellent stakeholder management at executive level.
* Experience with organisational transformation and change.
* Strong commercial acumen and client relationship experience.
* Understanding of European FMCG and retail environments.
Benefits
Full Salary and benefits package discussed at screening stage.
Commitment to Diversity and Inclusion
At Acosta Europe, we believe diversity and inclusion are the foundation of innovation and success. We welcome people from all backgrounds and experiences, creating a culture where everyone feels valued and empowered to thrive.
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