House Brand Executive – Join an evolving marketing team at Micheldever Tyre Services, a leading tyre wholesaler and retailer with a strong digitised focus. This role supports the House Brand Strategy Manager in driving advertising and promotional activities for Falken, Dunlop and Sumitomo across retail and wholesale channels.
Responsibilities
* Execute campaigns directed by the House Brand Strategy Manager, including digital promotions, in‑store POS and PR initiatives.
* Coordinate with Digital Marketing and Marketing Operations to align creative, messaging and timing, ensuring on‑time, on‑budget delivery and improved engagement.
* Manage B2B marketing activities and create dealer toolkits—flyers, digital assets and training resources—to boost house brand sell‑through.
* Track campaign results using Google Analytics, PHOCAS, Zendesk and social platform insights; report weekly to the Manager on engagement, traffic and sales impact.
* Conduct A/B testing on creatives, CTAs or channels to continuously improve outcomes.
* Collaborate with Digital Marketing, Retail Marketing and Data & Insight teams to maintain integrated customer journeys.
Qualifications
* Strong marketing executive experience with B2B exposure.
* Proven track record managing end‑to‑end execution of marketing campaigns.
* Excellent communication skills across all levels.
* Experience with social media, POS and or PR initiatives is highly advantageous.
Company
Micheldever Tyre Services was founded in 1972 and now operates the fastest growing tyre wholesale, distribution and retail chains in the United Kingdom, supporting over 6,000 retailers and our own Protyre retail network.
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