Job Title: Senior Brand Executive, Keystone Group (FTC 12 month maternity cover)Location: Cookstown, Co. Tyrone, NI Role OverviewThe Keystone Group Senior Brand Executive will play a key role in managing internal and external communications that strengthen the Group’s brand, culture and reputation. This role focuses on cross-business initiatives, internal communications and employee engagement. It requires a commercially aware communicator with excellent writing skills, strong agency management experience, and a collaborative, hands-on approach. The ideal candidate will understand the importance of brand consistency in a technical, B2B manufacturing environment and will be confident working with both marketing colleagues and cross-functional teams across the Group. Key Responsibilities Brand & Communications• Develop and manage Group-level communications strategies aligned with business goals and values.• Produce clear, professional written content tailored to internal stakeholders and external trade, technical and business audiences.• Ensure consistent messaging across platforms including internal updates, trade media, social and digital channels, and stakeholder presentations. Employee Engagement & Internal Culture• Lead internal communication initiatives that promote a strong company culture, including updates from leadership, employee recognition, and CSR campaigns.• Collaborate with HR and Group leaders on communication strategies for employee wellbeing, learning and development, and business updates.• Support the rollout of internal campaigns that foster engagement and alignment across brands and locations. Group Events & Campaigns• Plan and deliver key Group-wide events such as industry conferences, recognition awards, milestone celebrations, and sustainability initiatives.• Support Keystone’s presence at industry exhibitions and trade shows by coordinating messaging, presentations and branded materials. Agency & Supplier Management• Manage external agencies and suppliers, ensuring high-quality output, clear briefs and efficient delivery across campaigns, content, and event logistics.• Coordinate with designers, videographers, PR agencies and merchandise partners to execute brand initiatives effectively. Cross-Functional Collaboration• Work closely with marketing leads across the Group to ensure brand consistency and alignment of messaging across all divisions.• Liaise with sales, operations, and HR teams to ensure brand communications support customer engagement, recruitment, and business development activities. Content & Asset Development• Create and edit professional content for presentations, internal comms packs, videos and executive-level communications.• Translate technical or construction-related information into accessible, on-brand messaging for diverse audiences. Monitoring & Reporting• Track performance of internal campaigns and engagement initiatives, providing insight and recommendations for improvement. Qualifications and Skills• Degree in Marketing, Communications, PR, or a related field.• Minimum 5 years’ experience in a brand, internal comms, or marketing communications role.• Excellent written communication skills, with the ability to simplify complex or technical topics for varied audiences.• Proven experience managing external agencies and coordinating events or multi-stakeholder campaigns.• Strong organisational and project management skills with attention to detail.• Comfortable working in a fast-paced, commercial environment with multiple priorities.• Understanding of or interest in the construction, manufacturing, or built environment sector.