The Best Automotive Leadership Opportunity in Devon!
Lead a Prestigious Brand. Shape a High-Performance Team. Accelerate Your Career.
Are you an exceptional automotive leader ready to take on a flagship role with one of the world’s most iconic brands?
The Murray Group is seeking an inspiring, commercially driven Volkswagen General Sales Manager to take the helm of our high-performing Volkswagen Retailer. This is a rare opportunity to join a premium brand at a pivotal time for the industry — as electrification, digital retailing and evolving customer expectations redefine the landscape.
For the right leader, this is arguably the best GSM role in Devon: a respected brand, an experienced team, strong customer loyalty, premium product, and the autonomy to shape the next chapter of our success.
What You’ll Be Responsible For
In this strategically important role, you will have full responsibility for the performance, culture and results of the Volkswagen Sales Department. This includes:
Leadership & Team Development
* Leading and motivating a talented team
* Coaching, developing and recruiting top-quality sales talent
* Creating a culture of high performance, accountability, and positive customer-focused behaviours
* Delivering regular coaching, one-to-ones and performance development plans
* Owning all new and used car sales performance, stock management and profitability
* Creating and executing retail and fleet sales strategies aligned to Volkswagen UK objectives
* Driving finance penetration, product sales and value-added income streams
Digital & Customer Experience Leadership
* Leading an exceptional customer experience journey across all touchpoints — showroom, digital and aftersales handover
* Embedding Volkswagen standards, digital tools and enquiry management processes
* Ensuring enquiry response, follow-up quality and conversion metrics exceed benchmarks
* Personally resolving complex customer issues with professionalism and integrity
Operational Excellence & Brand Standards
* Overseeing showroom presentation, digital listings, marketing activity and brand compliance
* Managing part-exchange processes, online valuations and stock turn performance
* Collaborating closely with Aftersales, Marketing and senior leadership to maximise overall retailer success
This is a role for a leader who wants full responsibility, full visibility — and full opportunity to make a lasting impact.
Who We’re Looking For
We want a high-calibre GSM who brings:
* A proven track record of leading successful franchised sales teams
* Strong commercial acumen and the ability to analyse data and improve KPIs
* A coaching-led leadership style that inspires confidence and belief
* The ability to drive both volume and profit while maintaining customer-first values
* Experience with premium or high-volume franchises (Volkswagen brand experience is an advantage but not essential)
* A passion for innovation, electrification and the future of mobility
If you thrive on challenge, elevate people around you and want to lead a respected team under a prestigious global brand, you will excel here.
What We Offer
This is a senior-level role with excellent rewards, including:
* Highly competitive salary & lucrative performance bonus structure
* Company car
* 31 days holiday
* Bike to Work Scheme
* Exceptional career development within a major franchised group
A Rare Chance to Lead a Flagship Retailer
This isn’t just another GSM vacancy — it’s an opportunity to take the lead at one of the most successful Volkswagen Retailers in the region and make your mark on a business ready for its next phase of growth.
If you’re an ambitious, high-performing leader ready to elevate your career with a premium brand, apply today and join Murray Group in shaping the future of Volkswagen retailing.
Click the link below to apply.
Seniority level
Director
Employment type
Full-time
Job function
Sales and Business Development
Industries
Motor Vehicle Manufacturing
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