JOB DETAILS
JOB BAND: D
CONTRACT TYPE: Permanent, Full-time
DEPARTMENT: BBC South News
LOCATION: Southampton (Hybrid)
PROPOSED SALARY RANGE: Up to £49,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.
BBC EXTEND
This role is advertised as part of our BBC Extend programme for disabled people. To apply for this role you should identify as deaf, disabled or neurodivergent and must meet either the definition of disability in the Equality Act (2010), or the definition of disability in the Disability Discrimination Act (1995) if applying in Northern Ireland. You’re broadly defined as disabled under both acts if you have a physical or mental impairment that has a substantial and long-term negative or adverse effect on your ability to do normal daily activities. This definition includes both apparent and non-apparent conditions and impairments, and medical conditions such as Cancer, HIV or Multiple Sclerosis.
We are committed to making the process of applying for this role as accessible as possible. If you need to discuss adjustments or access requirements for the application process, or have any questions about our Extend programme, please contact extend@bbc.co.uk.
The BBC are fully committed to providing workplace adjustments to help eliminate barriers in the workface that disabled people face. To do this, we have our own dedicated BBC Access and Disability Service that provides assessments and support throughout employment with us. If you are successful in applying for this role and require workplace adjustments, we will work with you to get your adjustments in place.
If you’d like more information on BBC Extend, please visit the BBC Extend webpage. (EXTEND code: EX2324).
PURPOSE OF THE ROLE
The Digital Planner is key role in identifying the stories and treatments that will reach the opportunity audiences and help us grow our reach across the South of England. They will know how to identify stories that need special attention to reach the right audience and how to make sure the content resonates with the people we are trying to reach. This is not a role about filling a diary – it is about ensuring we are making the most of our journalism on digital platforms and beyond.
WHY JOIN THE TEAM
The South of England is a busy news patch full of ambitious journalists who want their work to make an impact. Reporting to the Planning AE, you’ll be working across a variety of multimedia platforms with a focus on digital platforms and social.
YOUR KEY RESPONSIBILITIES AND IMPACT:
* Identifying stories from a variety of sources that will resonate with opportunity audiences
* Guiding reporters through how to make sure their journalism works online
* Liaising with various parts of the BBC to help stories travel as far as possible
* Suggesting how to further develop follow-ups to stories which have been performing well
* Accessing and analysing data effectively to enhance impact and reach of stories
YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA:
* You’ll have experience of writing and subbing complex stories into a form that is easy to understand on digital platforms
* Excellent organisational skills
* Familiar with a range of social media platforms and the different behaviours and expectations of audiences on all of them.
* Extensive experience of news journalism, ideally in a regional newsroom
* Familiar with using newsroom data and analytics
If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.
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