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Senior Brand Manager UK & IRE, Bournemouth
Client:
Location:
Bournemouth, United Kingdom
Job Category:
Other
-
EU work permit required:
Yes
Job Views:
3
Posted:
04.06.2025
Expiry Date:
19.07.2025
Job Description:
Nigel Wright Group is working with Paulig on this search.
Purpose of the position
Jack Links is a family-owned and value-driven business dedicated to crafting protein-packed snacks loved worldwide. Brands include Jack Link's, BiFi, and Peperami.
We are seeking a Senior Brand Manager UK to oversee the growth of the Peperami brand in the UK and Ireland. Responsibilities include co-developing and executing marketing plans, leading consumer initiatives, and supporting sales efforts. The role reports to the Head of the Peperami brand.
Responsibilities
* Develop and implement brand strategy and positioning, evaluate effectiveness.
* Set marketing plans to meet brand and commercial goals.
* Manage annual brand plans and communication strategies, including ATL & BTL campaigns and media.
* Lead NPD launches, collaborating with R&D and operations to ensure timely delivery.
* Work with Category, Shopper, and Sales teams to develop consumer-centric propositions and communications.
* Participate in the cross-functional Country Business Team and Marketing & Sales Team to meet commercial targets.
* Support teams with market, brand, and product insights.
* Analyze market data to recommend growth strategies, including awareness, relevance, portfolio, pricing, and communication.
* Manage marketing budgets within guidelines.
* Benchmark against competitors and market best practices.
Experience
* Over 7 years in FMCG marketing, focusing on brand management, including communications, portfolio, and innovation.
* Project management and cross-functional team experience.
* Proven skills in ATL & BTL campaigns, digital, social media, and media planning.
* Successful track record in launching NPD and driving sales growth in the UK (and Ireland).
* Strong planning, prioritization, and business insight skills.
* Ability to set actions based on business drivers.
* Strategic thinker, executioner, and creative problem solver.
* Effective communicator, self-motivated, resilient, and agile.
* Profound UK market experience.
Skills
* Brand management and development.
* Media and communication management.
* Managing external agencies, negotiations, and budget control.
* Insight analysis and action.
* Collaborating with Sales, Category, and Shopper teams to commercialize propositions.
* Experience with major FMCG brands.
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