Our Client is a rapidly growing Branded Generics company who put ethical practices and sustainability at the heart of what they do.
Due to continued expansion, they are looking to recruit a Regional Business Manager to manage a small inexperienced sales team to drive an increase in prescribing for their Ophthalmology products in both London and the Midlands.
Overview
We are looking for a proactive and hands‑on Regional Business Manager to lead a small, developing field team within the branded generics space. This 12-month contract will focus primarily on ophthalmology products across primary care, alongside a smaller portfolio in pain management.
This role is ideally suited to a leader who enjoys developing junior talent, driving activity in the field, and leading from the front in a competitive, fast‑paced environment.
Key Responsibilities
* Lead, coach, and develop a team of 4 junior sales representatives, building capability, confidence, and performance
* Drive high levels of field activity across primary care, with a focus on GPs, practice pharmacists, and local prescribing influencers
* Provide regular in‑field coaching, supporting skill development and improving call quality and outcomes
* Support targeted engagement within secondary care (e.g. ophthalmology clinics, hospital specialists) to influence prescribing pathways
* Implement national sales strategy and translate it into clear, actionable regional plans
* Monitor KPIs, activity levels, and sales performance — intervening quickly to drive improvements
* Foster a high‑performance, accountable team culture
* Work closely with cross‑functional teams (marketing, market access) to maximise product uptake
* Ensure full compliance with ABPI Code of Practice
Key Requirements
* Experience as a National Sales Manager, Regional Sales Manager, or Senior Territory Manager ready to step up
* Strong background in primary care sales; ophthalmology experience highly desirable (or ability to learn quickly)
* Experience managing or mentoring junior representatives
* Proven ability to drive activity and performance in a KPI‑driven environment
* Exposure to secondary care/hospital interfaces is advantageous
* Commercially aware with good analytical skills
Personal Attributes
* Hands‑on leader who leads by example in the field
* Strong coach and developer of people
* Energetic, driven, and comfortable managing a junior team
* Pragmatic and solutions‑focused
* Excellent communicator with strong influencing skills
* 12‑month contract
* Competitive package (dependent on experience)
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