Overview
Senior Product Manager – Direct, In-Life & Insurance Admiral Money are looking for a Senior Product Manager to join our team!
Admiral Money is an exciting, new division of Admiral Group. We combine the freedom and innovation of a small startup with the security of a large parent company. Our unsecured lending business is the cornerstone of Admiral Money—well-established, high-performing, and full of potential—and we are looking for a Senior Product Manager to help lead the team and drive success.
We’re looking for people who are keen to learn, excited about getting stuck in, and ready for a challenge to help us create a special lending business for our customers.
Role and Responsibilities
* Lead strategic planning and influence senior stakeholders across the business, building strong relationships within Admiral Money and the wider Admiral Group to align on strategy and opportunities.
* Support the Head of Product in developing, training, and empowering the team.
* Own the strategy and roadmap for direct, in-life, and insurance customer journeys—defining, business casing, and delivering initiatives.
* Design and implement customer retention and in-life lending propositions.
* Collaborate with the Digital team, other product lines, and the insurance business to enhance the direct customer journey.
* Analyse performance across customer segments and identify areas for improvement; optimise marketing campaigns targeting existing customers.
* Work with the Product Analyst to explore and develop new customer acquisition channels.
* Maintain a strong understanding of P&L performance and key commercial levers; champion customer engagement and satisfaction.
* Contribute to the annual budgeting process in alignment with the Head of Product.
Skills and Experience
Essential
* A strategic thinker who provides clear direction and earns trust.
* Demonstrated success in leading, mentoring, and motivating high-performing teams.
* Skilled in using analytics to generate insights and drive data-informed decisions.
* Experience in leading fast-paced delivery teams and managing stakeholders across functions.
* Commercially focused with a results-driven mindset.
* Proactive, positive, and open to continuous improvement and experimentation.
* Awareness of project management, risk, and control frameworks.
* Committed to fostering a culture of compliance, quality, and audit-readiness, in collaboration with the Head of Compliance.
Desirable
* Senior-level experience in a cross-functional or fast-paced environment.
* Proven ability to manage complex initiatives, projects, or programmes; experience managing external relationships, including contract negotiation.
* Strong awareness of technology trends in the sector; background in customer retention or in-life lending propositions.
* Familiarity with top-up loan propositions and strong digital awareness with experience working closely with digital teams.
Company and Benefits
Admiral: Where You Can Be You. We take pride in being a diverse and inclusive business and are committed to a people-first culture where everyone is accepted, supported, and empowered to be brilliant. Opportunities include:
* Be You, Grow and Progress at a pace and direction that suits you.
* Make a Difference for our customers and each other, and share in our future.
* Eligible for up to £[amount] of free shares each year after one year of service.
* Holiday entitlement increases with tenure, with the option to buy or sell additional annual leave.
* Recognition as a Great Place to Work for Women, Wellbeing, and overall excellence.
We are fully committed to progression being accessible regardless of race, gender, age, sexuality or any protected characteristic.
Our benefits are designed to support a great work–life balance. You can view some of our other key benefits.
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