About the role
Please note that the role is a fixed‑term contract (not permanent), with the possibility of renewal. It is for EA Mobile and is contracted via Keywords Studios. Since 1998, weve been on a mission to reshape how players interact with their favorite games, growing into a global team of over 12,000 professionals spread across 70+ studios in 26 countries. We are always there to lend a hand to video games developers and publishers by offering four service lines: from Create, to Globalize, Media & Entertainment and finally - Engage - which is one of the fastest-growing Service Lines at Keywords Studios. Engage provides technical support, community management, and trust & safety services for a wide range of AAA and Indie studios in the gaming industry. This Product Marketing Manager will play an important role within EAs Mobile Marketing organization. You will support the Product Marketing function for SimCity BuildIt, executing marketing strategy on projects promoting awareness, adoption, engagement, and retention of our players. You will collaborate on marketing programs with a strong cross‑functional team, composed of internal team members and agencies including Product, UA, Platform Partners, ASO, Social, Community, etc., to achieve business growth. You will be a strategic partner to our studio teams. This PMM will report to the Director of product Marketing.
Responsibilities
* Define longer term marketing objectives and strategy; develop and execute go‑to‑market plans for SimCity BuildIt
* Utilize consumer & market research and translate insights to inform the roadmap and marketing strategies
* Act as a marketing partner and voice of the player to studio leadership throughout the product lifecycle
* Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team
* Lead a cross‑functional marketing team (Creative, UA, ASO, Platform Partners, Social/Community)
* Brief partners on marketing strategy, positioning, and messaging and approve assets to ensure campaign consistency
* Work with Creative team on marketing asset development
* Collaborate with Analytics to build accountability (targets, experiments)
* Manage marketing campaign calendars, asset deliveries, and messaging for target audiences
Requirements
* Bachelors Degree or equivalent in business or related field
* 8+ years of experience in mobile marketing, product marketing, or brand marketing with 3+ years in mobile gaming
* Analytical marketer who can translate data into actionable insights
* Strong project management skills
* Experience leading a cross‑functional team; able to operate autonomously, managing up and down to studio & marketing leadership and functional teams
Recruitment Process
* You send us your application with your updated resume
* After reviewing your candidacy, well invite you for the online interview via MS Teams with one of our Talent Acquisition Specialists. Its a perfect chance to exchange questions and get to know each other better.
* There will be a second interview with one of our Project Managers
* For some projects, there will also be a final online meeting with our client to discuss further the objectives of the position
* At the end of our journey - hopefully you will receive an offer and become our new Keywordian!
Our recruitment process is fully online and remote. We value each application and review every candidate individually. Our recruitment team will get back to you as soon as they can to inform you about the status of your candidacy. If youre interested in joining our team, we highly encourage you to apply.
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By providing your information in this application, you understand that we will collect and process your information in accordance with our Applicant Privacy Notice. For more information, please see our Applicant Privacy Notice at https://www.keywordsstudios.com/en/applicant-privacy-notice.
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