We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners.
We empower sports fans with real-time intelligence, premium independent content, and unique tools so they can compete in the sports betting game.
FairPlay Sports Media is a collection of market leading brands including oddschecker, WhoScored, SuperScommesse, FairPlay Technologies and Confido. In addition, FairPlay has a vast network across the sports tech and media industries through our partnerships including Reach, Gazzetta dello Sport, DAZN, SportsGrid and The Jockey Club amongst others.
iGaming is one of the fastest-growing and most technologically innovative sectors, and we're on top of our game, powered by market-leading tech and driven by brilliant people.
We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced, and always making sure to have fun along the way. So why not join us at FairPlay and be part of something bigger…
More about this role
We are seeking an experienced US Casino Content Executive, who has a history and interest in the iGaming industry to execute our casino content plans. Day-to-day, you will be responsible for producing new content following the latest SEO trends, while also managing our existing content, and optimising for consistent performance.
As part of this role you will be expected to stay up to date with the latest iGaming news so that you will be ready to spot the latest trends and opportunities to improve our casino content section.
This role will require at least 2 days working in our Waterloo, London office.
You will be responsible for:
* Executing a weekly content plan ensuring timely and consistent delivery
* Working with the SEO team to maintain Google rankings of key evergreen pages and identify new long-form and short-form content opportunities based on keyword research
* Liaising with the SEO team to ensure all content is produced within optimised SEO and keyword structures
* Driving new ideas for content narratives
* Conducting competitor analysis to ensure we are not missing any content opportunities or offers
* Ensuring all Casino review content is continuously updated and performing strongly across SERP’s
* Conducting weekly audits to assess and improve the quality of the Casino content on site
* Using analytics tools to track content performance and make data-driven decisions to enhance content effectiveness
* Working with Marketing Operations team to ensure all content is correctly optimised with offers and conversion points
You will be accountable for:
* Delivery and execution of the weekly US Casino content plan
* Management of key Casino bonus pages and evergreen content
You will be supporting:
* Operations and commercial team on site listings
* SEO team with identifying new content opportunities
* Senior Affiliate Manager with identifying new product ideas and improvements
Your Skillset:
* Experience in content writing within the iGaming industry
* Strong understanding of SEO practices, including keyword research, on-page SEO, and content optimization strategies to increase visibility and organic traffic
* Proficiency in using analytics tools (e.g., Google Analytics, Ahrefs, or similar) to track content performance, audience engagement, and conversion metrics
* Ability to interpret analytics data to refine content strategies and improve overall performance
* Previously worked in a Casino gaming and/or sports betting role
* An understanding of the affiliate revenue model and a strong understanding of the Casino affiliate industry and landscape
* Highly organised, with a strong attention to detail
* The ability to work independently as well as part of a team
What you’ll get back from us
Alongside being challenged daily and a real interest in your development, you will also receive:
• Subsidized Sky HD package, broadband and discounted sky talk
• Free healthcare with Bupa, life assurance and income protection
• Pension scheme with up to 9% contribution from the company
• £1,000 training fund each financial year, to spend on your professional development
Research shows that women and ethnic minorities are less likely to apply if they don’t meet every qualification. If you’re passionate about our purpose, determined to face challenges, and eager to learn, we encourage you to apply even if you don’t tick every box. We’re committed to building a diverse, inclusive team and ensuring an accessible recruitment process. If you need any accommodations, please let us know.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Technology, Information and Internet
Referrals increase your chances of interviewing at FairPlay Sports Media by 2x
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