Role: Marketing Manager - Brand
Rate: £500 p/d Inside IR35
Location: Southampton HQ – 2 days per week on site
Duration: 3 months initial, extensions likely
We are seeking a brand-led marketer, rather than a retail-focused shopper marketer, to act as the \"Brand Owner\" for our categories. You will drive high-level strategy and oversee the end-to-end delivery of major campaigns and product innovations for key sectors.
Responsibilities:
* Strategic Brand Ownership: Lead the annual marketing strategy for your category as if it were a standalone brand, ensuring all plans are insight-led and aligned with broader business priorities.
* Full-Funnel Campaign Leadership: Brief and lead cross-functional teams and agencies to deliver integrated Above-the-Line (ATL) and Below-the-Line (BTL) campaigns across advertising, social, and PR channels.
* End-to-End Innovation: Champion the launch of new products and services from concept to consumer, moving beyond \"on-shelf\" execution to drive total market entry.
* Commercial & Brand Balance: Manage the tension between short-term trading needs and long-term brand equity, ensuring every initiative builds the brand while driving sales.
* Single Point of Contact: Act as the definitive marketing lead for your category, navigating trade-offs and ensuring seamless execution across all customer touchpoints.
* Performance & Insight: Become the authority on customer behaviour and category trends, using clear analysis to report performance to senior stakeholders.
* Stakeholder Leadership: Lead quarterly reviews with the Category Leadership Team to adapt forward plans and embed consumer insights
Experience Required:
* Core Marketing DNA: You have proven experience running high-impact marketing plans for major household brands, not just managing retailer relationships.
* Campaign Expertise: You have a track record of delivering creative, multi-channel campaigns (TV, Digital, OOH, etc.) that move the needle on brand perception and commercial growth.
* Product Launch Experience: You have experience in product development or innovation roles, having taken products from initial insight to full-scale market launch.
* Strategic Prioritization: You can simplify complex plans, drive decisions, and remove duplication to ensure clear execution.
* Collaborative Communicator: You must be able to speak effectively to specialists within advertising, social, and PR channels to ensure a unified brand voice.