Welcome to Vorwerk – the global company behind Thermomix, one of the world’s most iconic and category-defining premium kitchen brands.
We are not just another employer.
We are a 140+ year success story.
A thriving international community.
Europe’s biggest direct-selling powerhouse in premium household products.
We are now looking for an exceptional leader to take on the role of:
Marketing Director (UK & Ireland)
Your Mission
As Marketing Director, you will own the full strategic marketing agenda for the UK & Ireland market. Partnering closely with the General Manager and Vorwerk Home Marketing, you will drive sustainable growth, elevate brand desirability, and empower our advisor network to win in market.
Your Impact
* Own and execute the annual marketing strategy, turning insights into bold growth and strengthening our premium positioning
* Drive powerful, consistent storytelling across all channels, leading launches, PR, and ambassador messaging with a network-first mindset
* Empower our advisor network through high-impact marketing, optimized CRM, strong NPS, and data-driven performance steering
* Lead cross-functional product launches, shape content and recipe strategy, and continuously refine go-to-market and channel performance
* Own and optimize the marketing budget, ensure transparent reporting, and deliver measurable business impact
* Lead four core teams (Customer Marketing, Advisor Marketing, Product Management, Brand & Communications), develop talent, and build a high-performance culture
What You Bring
* 10+ years of senior marketing leadership experience
* Deep expertise in marketing strategy, brand & product communications, and digital marketing
* Strong understanding of direct sales and advisor network dynamics
* Proven leadership and complex project management capability
* Outstanding communication skills and executive presence
* Strategic, analytical, and creative problem-solving mindset
* Political acumen and strong stakeholder management skills
* Bachelor’s degree in Business, Marketing, Communications or equivalent work experience
* Relevant CIM certifications
* Experience in international organizations
Why Vorwerk
* Strategic ownership of a leading premium consumer brand
* End-to-end impact — from insights to advisor enablement to customer advocacy
* International exposure and strong growth potential
* A collaborative leadership environment built on trust and excellence
* A powerful direct-sales community that turns strategy into real impact
This is your opportunity to define growth in an exciting market.
Ready to Lead? Apply now!