Senior Digital Manager
Retail Brand - Oxfordshire (Hybrid, 4 days onsite)
Salary: Up to £70,000 + benefits
A leading retail brand is seeking a Senior Digital Manager to lead the strategy, performance, and optimisation of its website and mobile app, enhancing the digital journey for customers.
Key Responsibilities
Strategy & Planning
* Lead the digital user experience (web & app), prioritising improvements using data insights and best practice.
* Define and oversee the SEO strategy, working with external agencies.
* Set annual KPIs for web, app, and SEO performance.
Execution & Delivery
* Oversee frontend development and design, managing timelines, budgets, and agency partners.
* Coordinate website/app development sprints with IT and agency teams.
* Provide post-launch support to ensure high-quality delivery of new features.
Stakeholder & Agency Management
* Act as the central point of contact for regional teams, sharing updates and best practice.
* Manage relationships with external agencies supporting SEO and development.
* Collaborate with marketing, content, and design teams to maintain consistent digital standards.
Measurement & Optimisation
* Monitor platform performance using analytics and customer insights.
* Conduct regular content and UX audits to drive continuous improvement.
* Use data to optimise user journeys and engagement.
About You
Must Have:
* CMS experience (e.g., Contentful, Umbraco).
* Experience with online editorial content and copy.
* Proven experience managing external agencies.
* Background in luxury, retail, lifestyle, or hospitality with physical locations.
* Understanding of user experience and analytics tools (Adobe Analytics, Hotjar, etc.).
Nice to Have:
* Experience overseeing web, app, and SEO strategies (agency-managed).
* Performance-focused mindset with knowledge of ROI, reach, and consumer behaviour.
* Strong communication and stakeholder management skills.
* Analytical, organised, and proactive; familiarity with Agile/Scrum.
* Proficient in Excel and PowerPoint.
Interview Process
* Initial Talent Screen
* Interview with Head of Channel Marketing
* Meeting with Marketing Team
* Final interview with People Team
Drive the digital experience for a leading luxury brand and help shape the future of its online and mobile platforms.
Find out more and apply via the link below