About LEE KUM KEE
Lee Kum Kee is one of the largest Asian sauce brands, and the inventor of the famous Oyster Sauce. The brand features authentic Chinese and Asian-inspired sauces and is loved by Michelin chefs and families around the world. Lee Kum Kee Europe’s vision is to bring the most original Asian flavours to Europe households, and to provide a quality choice for adventurous cooks in the West.
Position Summary
As part of the Lee Kum Kee Global Talent Programme, the Brand & Digital Marketing Graduate Trainee 2025 will be developed into a future leader through an intensive, structured 18-month journey. Based in London and reporting to the Digital and Brand Marketing Manager, Europe, the trainee will have opportunities for on-the-job training, cross-functional exposure, project leadership, and mentorship.
The trainee will be involved in brand marketing initiatives, digital marketing campaigns, content creation, partnership activations, and performance analysis across the UK and European markets.
This role suits individuals who are proactive, entrepreneurial, fast learners, and passionate about growing in a multi-faceted business environment.
We are looking for those who demonstrate the potential and aspiration to grow into future leadership roles within Lee Kum Kee.
Key Responsibilities:
* Brand & Campaign Support:
-Assist in the development and execution of integrated marketing campaigns, including ATL, BTL, and digital initiatives.
-Participate in the creative development of POSM materials, social media assets, and partnership collaterals.
* Digital Marketing & Content Creation:
-Support the execution of digital campaigns across platforms (social media, website, email marketing, paid ads).
-Assist in content planning, copywriting, scheduling, and performance reporting.
* Partnership Activation:
-Explore, coordinate, and deliver partnership campaigns to build brand visibility and engage new audiences.
* Company-wide Event & Activity Participation:
-Actively participate in company-wide events, team-building activities, and corporate volunteering to build a holistic understanding of Lee Kum Kee’s culture and operations.
* Market Research & Data Analysis:
-Conduct competitor and consumer insights analysis.
-Track and report campaign performance, making data-driven recommendations for optimization.
* Learning & Development:
-Complete rotation across marketing sub-functions to broaden skillsets.
-Maintain learning logs and proactively seek feedback to ensure continuous personal and professional growth.
Requirements and Skills
* Education:
Fresh graduate (Bachelor’s or Master’s degree) or with less than 2 years of work experience, preferably in Marketing, Business, Communications, or related fields.
* Competencies:
-Highly proactive, curious, and self-motivated individual who takes ownership of learning and driving results.
-Strong interpersonal, presentation, and communication skills.
-Agile and resilient in a fast-paced, multi-cultural business environment.
-Analytical and creative thinker with a problem-solving mindset.
* Language Proficiency:
Fluent in both spoken and written English. Knowledge of a European language or Chinese (Mandarin/Cantonese) is advantageous.
* Other: Passionate about food and cooking culture. Willing to travel occasionally for business needs.
Career Progression
At Lee Kum Kee, career progression is a key focus of the Graduate Trainee Programme. Trainees who demonstrate strong potential, learning agility, and leadership capabilities will have clear opportunities to grow and develop into future leaders, contributing meaningfully to the company's long-term success.