Are you a creative and strategic social media native with a passion for health and fitness? Have you got experience in developing distinctive, best-in-class content for engaging brand campaigns alongside creating?
We are looking for an enthusiastic and driven Social Media Content Creator to join the marketing team at Mirafit. You will play a key role in a small but growing marketing team where you will be responsible for delivering high-quality, audience-first content across YouTube, TikTok and Instagram.
The ideal candidate will have strong experience in both long-form and short-form content creation for our key social platforms. You should be confident developing original fitness-related video concepts, managing all aspects of production, and growing social audiences through engaging, high-impact content. You’ll also be able to manage and curate the feeds on our social channels to support the wider brand objectives. You’ll need to be on top of influencers and content trends in the fitness industry. An understanding and interest in health and fitness market is essential.
Key Responsibilities Include:
* Plan, create and execute brand campaigns and content calendar across our social media platforms focussing on TikTok, YouTube and Meta
* Lead social media content creation from concept through to delivery, including planning, scheduling, shoot management and post-production
* Work alongside our in house creative agency ensuring collaboration and consistency to develop through the line ideas for our fitness-focused audience
* Ensure content is optimised for YouTube and TikTok, including thumbnails, titles and audience retention strategies
* Contribute to overall channel and platform strategy, ensuring all content aligns with performance and brand goals
* Actively manage and nurture our presence in the online fitness community
* Track key performance metrics and analyse data to provide actionable insights and refine strategies for growth
* Working closely with athletes, models and influencers
* Represent Mirafit across our online channels through content and community management
* Travel domestically to support on-location filming where required
Does this sound like you?
* A passion for health and fitness
* A proven track record of creating distinctive and engaging content across key platforms, including TikTok. Meta and YouTube, with the ability to integrate into the broader marketing strategy
* A creative thinker with a strong understanding of what engaging content and storytelling looks like for the consumer in the health & fitness space
* A solid understanding of platform algorithms, trends, optimisation, and audience growth strategies
* Comfortable working with talent and athletes, with strong interpersonal and communication skills
* Proficient with social media and marketing tools (Meta business suite, TikTok Studio, Hootsuite) Adobe Premiere Pro, with working knowledge of After Effects and Photoshop
* Focused on social media metrics and data analytics with the ability to convert these into actions and initiatives
* Exceptional copywriting skills with a sharp eye for detail
This role is predominantly based at Norwich HQ. We are open to discussing hybrid working for the right candidate. We are not open to 100% remote working.
Applications must be made via email. Please send your CV and a covering letter to careers@mirafit.co.uk
Please note due to a large volume of applications we may not be able to respond to each application individually.