Our client, an automotive company, has an opportunity for a Digital Marketing Executive to join their team.
Role Overview:
We are looking for a proactive and results-driven Digital Marketing Executive to join a dynamic team. You will play a key role in creating videos and content for social media platforms to enhance brand visibility and generate qualified leads.
Key Responsibilities:
1. Campaign Development & Execution: Plan, execute, and optimize integrated marketing campaigns across digital and offline channels to promote services and generate leads.
2. Content Creation: Develop and manage marketing content, including social media posts, blogs, videos, email newsletters, and brochures.
3. Digital Marketing: Manage SEO/SEM strategies, PPC campaigns, website updates, and social media channels to drive traffic and improve online visibility.
4. Brand Management: Ensure consistent branding across all platforms and materials in line with the company’s tone, values, and positioning.
5. Event Coordination: Organise and support marketing events, trade shows, and industry networking events to increase brand presence and engage key partners.
6. Market Research & Analysis: Conduct competitor analysis, customer surveys, and market trend reviews to inform strategy and identify opportunities.
7. CRM & Lead Nurturing: Work closely with sales and customer service teams to implement lead generation and customer retention initiatives.
8. Reporting: Monitor and report on marketing performance metrics and ROI to support decision-making and strategy refinement.
Requirements:
* Bachelor's degree in Marketing, Business, or related field
* 2+ years of marketing experience
* Proficiency with digital marketing tools (Google Ads, Analytics, Meta Business Suite, CRM software)
* Strong communication, writing, and presentation skills
* Creative thinking and attention to detail
* Ability to work independently and collaboratively in a fast-paced environment
Desirable:
* Graphic design skills (e.g., Canva, Adobe Creative Suite)
What's On Offer:
* Competitive salary
* Opportunities for professional development and training
* Friendly and supportive team environment
For more information on this Digital Marketing Executive opportunity, please contact Katie McGonigle at 02887440033.
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