Marketing Manager - Now Filled In Poole, Dorset.
Job Description
MARKETING MANAGER JOB SUMMARY:
An exciting opportunity for an experienced Marketer, to join a growth focussed organisation.
Previous experience of working in an Engineering / Manufacturing environment would be ideal and our client is looking for a Marketing Manager who has either worked in a stand-alone marketing position, or, has previous experience of managing a small team.
This is a full-time position, based in Poole.
MARKETING MANAGER RESPONSIBILITIES:
* Develop and Implement Marketing Strategies: Create and execute comprehensive marketing strategies and plans to drive brand awareness, customer acquisition, and revenue growth in line with company objectives.
* Coordinate Integrated Marketing Campaigns: Supervise the execution of multi-channel marketing campaigns across digital, social media, email, and traditional channels to ensure consistent messaging and brand positioning.
* Lead Marketing Team: Manage and guide a small team of marketing professionals, fostering collaboration and providing support to achieve departmental goals effectively.
* Design Compelling Marketing Materials: Conceptualise and produce impactful marketing materials for exhibitions, press releases, and online promotions to enhance brand visibility and leave a lasting impression.
* Manage CRM Database: Maintain and optimise a robust Customer Relationship Management (CRM) database to improve customer relationship management and drive repeat business.
* Drive Social Media Engagement: Execute successful social media campaigns to engage target audiences and enhance brand presence.
* Plan and Execute Events for Lead Generation: Organise industry events to create networking opportunities and generate new leads to support business growth.
* Optimise Digital Presence: Manage website development, oversee content updates, and optimise Pay-Per-Click (PPC) campaigns and SEO strategies to increase online traffic and improve conversion rates.
* AI Integration: Incorporate AI platforms to leverage cutting-edge technology, enhancing marketing efficiency and effectiveness.
* Financial Management: Strategically plan, oversee, and execute the budget for advertising and promotions, aligning expenditures with broader business strategies.
MARKETING MANAGER KEY SKILLS / EXPERIENCE:
* Strategic Thinking: Ability to develop and execute strategic marketing plans in alignment with company objectives.
* Leadership: Strong leadership skills to effectively lead and manage a team of marketing professionals.
* Communication: Excellent written and verbal communication skills for conveying ideas clearly and effectively.
* Creativity: Strong creative skills to design impactful marketing materials and campaigns.
* Analytical Skills: Proficiency in analysing data and interpreting metrics to measure the effectiveness of marketing efforts.
* Digital Marketing Expertise: In-depth understanding of digital marketing channels, including social media, email marketing, PPC, SEO, and website optimisation.
* Project Management: Ability to manage multiple projects simultaneously, prioritise tasks, and meet deadlines.
* Collaboration: Proven ability to collaborate cross-functionally with other departments and external stakeholders. Customer Focus: Understanding customer needs and preferences to develop targeted marketing strategies.
* Adaptability: Flexibility to adapt to changes in the market and industry trends.
* Knowledge of marketing software such as Adobe InDesign, Canva, Spotler and Photoshop Desired:
* Event Planning Experience: Experience in planning and executing industry events to generate leads and enhance brand visibility.
* Budget Management: Experience in strategic budget planning and management for advertising and promotions.
* Knowledge of AI and Marketing Automation: Understanding of AI platforms and marketing automation tools to streamline marketing processes and improve efficiency.
* Industry Knowledge: Familiarity with the construction/roofing industry and market trends relevant to the company’s products or services.
* Public Relations Skills: Experience in managing press releases and media relations to enhance brand reputation.
* Content Marketing Skills: Ability to develop engaging and relevant content for various marketing channels.
MARKETING MANAGER BENEFITS / PACKAGE:
* Competitive salary up to £50k, depending on experience.
* 25 days annual leave plus bank holidays, with additional leave at Christmas shut down.
* Discretionary bonus.
For more information about this exciting new opportunity, please contact Joy Bruce at Collaborate Recruitment in Bournemouth.
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