Job Description
Opportunity:
Award-winning toy company YuMe Toys (www.yumetoys.com) has an immediate requirement for a brand-centric and digital media-savvy Marketing Director to join our London team on a 4/1 hybrid work schedule. This opportunity offers tremendous potential for advancement, ideal for a B2C senior marketer with B2B experience.
The Marketing Director will design, implement, and evaluate the performance of marketing & communication strategies for YuMe Toys’ portfolio of licensed toys (Disney, Netflix, Hasbro, Among Us, and a growing roster of anime titles). The Marketing Director will be responsible for digital marketing & creative strategy, media planning, trade marketing, PR, consumer promotions and new product positioning.
The Marketing Director must have exceptional customer service, project management, problem-solving skills, and the confidence to present reports and communicate directly with clients. The incumbent will work independently and in coordination with the Accounts, Creative, and Operations teams, both local and international, as well as with outside agencies.
Principals only please; no recruiters or phone calls.
Key Responsibilities:
1. Execute the strategic marketing plan for YuMe Toys and build upon it.
2. Lead and manage...