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Head of Content Strategy & Transformation (AI & MultiChannel), Brighton
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Client:
BrightLocal Ltd
Location:
Brighton, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
6c002bb786a0
Job Views:
8
Posted:
25.08.2025
Expiry Date:
09.10.2025
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Job Description:
Join BrightLocal as a Head of Content Strategy & Transformation (AI & Multi-Channel): Shape the Future of Local SEO in an AI-First World.
BrightLocal is a B2B SaaS company that empowers businesses and agencies to succeed in local SEO. For over a decade, we’ve built a trusted brand through an SEO-driven content strategy—publishing research, educational resources, and high-performing blog content.
But the search landscape is changing fast. AI-generated results, zero-click experiences, and shifting user behaviours are redefining how audiences find and engage with content. At the same time, content creation and operations are being transformed by automation and AI.
We're looking for a forward-thinking Head of Content Strategy & Transformation (AI & Multi-Channel) to help us respond boldly to this shift—redefining our content approach and operational model to thrive in an AI-first world.
Objectives
Audit our current content performance, structure, and workflows
Define a future-facing content strategy that goes beyond traditional SEO and supports multi-channel growth
Integrate AI and automation into content planning, creation, and measurement
Coach and empower our Senior Content Marketing Manager to lead in a transformed content environment
Design a content function built for scale, adaptability, and long-term impact
Scope of Work
This is a hands-on, strategic role that blends big-picture thinking with operational reengineering. You’ll lead across four key areas:
Evaluate content performance by format, theme, and funnel stage
Assess multi-channel effectiveness (search, email, video, social, referral)
Benchmark our performance against evolving discovery trends
Identify opportunities to improve speed, efficiency, and scale with AI
Define a content strategy aligned with business goals and AI-era search trends
Reduce reliance on traditional SEO with a diversified, multi-format approach
Recommend content themes and positioning that build authority and relevance for marketers and local business owners
Propose visibility tactics for zero-click and AI-generated environments (e.g. topical authority, entity optimisation)
Map content goals across the full customer journey—from awareness to retention
AI-Integrated Content Operations
Recommend AI use cases across planning, production, optimisation, and repurposing
Suggest tools and processes for AI-assisted ideation, drafting, editing, localisation, personalisation, and analytics
Define AI-related responsibilities and required upskilling
Ensure human creativity is preserved for brand voice, storytelling, and strategic insight
Capability Building & Coaching
Coach our Senior Content Marketing Manager on strategic leadership and change navigation
Help the team adopt new workflows and skillsets
Provide practical templates and frameworks to embed new ways of working
Foster a culture of experimentation, collaboration, and data-driven decision-making
Content Function Design
Recommend an ideal team structure aligned with strategic priorities and AI-enhanced operations
Define critical roles and capabilities, including:
Strategic copywriting & editorial direction
Video production & content repurposing
Content operations & automation oversight
Performance analytics & attribution
Advise on resourcing mix (internal, freelance, partnerships) to support future scale
Measurement & KPIs
Redefine success metrics in a world less dependent on SEO KPIs
Recommend funnel-wide indicators of performance, including:
Influence and visibility
Efficiency and content ROI
Engagement across key formats
Brand impact and assisted conversions
Propose a lightweight reporting framework with AI-enabled insights
Timeline & Format
Duration: 2–3 months
Start: As soon as possible
Delivery includes:
Strategic findings and leadership presentation
6–12 month content strategy and roadmap
KPI framework and reporting outline
Desired Profile
We’re looking for a consultant who:
Has led multi-channel content strategy in a B2B SaaS setting
Understands how AI is reshaping both search behaviour and content operations
Has designed and scaled high-performing, forward-looking content teams
Is a hands-on coach who can develop content leaders and unlock strategic thinking
Brings practical tools, change frameworks, and a bias for action
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Interested in helping a trusted brand evolve into a next-generation content powerhouse?
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