About the Company
Aquilo Recruitment is proud to be partnering with Ideal Heating, an established and market-leading brand, to recruit an experienced Campaign Manager for their growing marketing team.
This is an excellent opportunity for a marketing professional who thrives in a fast-paced environment and brings strong end-to-end campaign experience, a creative and strategic mindset, and proven leadership capability. The role offers the chance to join a business with a great culture, a supportive working environment, modern offices, and a highly regarded brand presence, alongside the flexibility of working from home one day per week.
About the Role
Experienced Campaign Manager to plan, execute, and optimise integrated marketing campaigns that support business growth and objectives. Responsible for leading end-to-end campaign delivery across multiple channels, driving demand from installers, merchants, specifiers, and end customers while supporting brand awareness and product adoption. This role requires a strong blend of strategic thinking, hands-on campaign execution, and collaboration with sales, product, and technical teams.
Responsibilities
Develop and manage multi-channel marketing campaigns aligned with commercial objectives, product launches and regulatory changes
Translate business goals into clear campaign plans, messaging frameworks, and timelines
Own campaign briefs from concept through to delivery and evaluation
Deliver campaigns across digital and offline channels, including email, paid media, social, website, trade press, events, merchant promotions, and installer communications
Work closely with Product, Sales, Technical, and Customer Support teams to ensure campaigns reflect product benefits, and customer needs
Support sales teams with campaign toolkits, collateral, and messaging
Align campaigns with installer training, merchant activity, and events
Define KPIs for each campaign and track performance against objectives
Analyse campaign results and customer insights to optimise future activity
Report on campaign effectiveness, ROI, and learnings to senior stakeholders
Manage campaign budgets effectively, ensuring best use of resources
Maintain clear timelines, workflows, and documentation across multiple campaigns
Independently lead multiple concurrent campaigns from briefing through delivery
Take full ownership of campaign decisions, priorities, and trade-offs
Qualifications
Essential: 2+ years managing a team
Proven experience managing integrated marketing campaigns
Demonstrated ability to independently manage complex campaigns end-to-end
Proven experience handling multiple priorities simultaneously without performance degradation
Strong understanding of multi-channel marketing and customer journeys
Excellent project management and stakeholder coordination skills
Ability to simplify technical product information into compelling campaign messaging
Data-driven mindset with experience measuring and reporting campaign performance
Evidence of successfully managing workload in fast-paced, high-expectation environments
Demonstrates exceptional attention to detail, ensuring briefs, objectives, and success measures are clearly understood before execution
Experience working with CRM, marketing automation, or CMS platforms
Preferred Skills
Experience working with CRM, marketing automation, or CMS platforms