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You are a subject matter expert who thrives on turning marketing goals into robust digital analytics solutions. You’ll design and deliver complex analytics tracking implementations and lead technical projects; maintain good relationships across multiple Marketing teams and collaborate on projects with them frequently. You have experience working with digital analytics technologies including Google Tag Manager, Google Analytics, Singular, or similar tools.
WHAT YOU’LL BE DOING
Lead the design and implementation of robust, privacy-centric tracking across our Web and App journeys and marketing channels.
Work closely with marketing, analytics and engineering teams to scope, prioritise and deliver digital analytics solutions that drive impact.
Translate marketing goals into clear measurement plans, advising on data collection, event modelling, architectural designs and server-side tracking.
Own data quality and reliability of tracking technologies / stack, ensuring what we track is accurate and consistent.
Contribute to our roadmap of technical marketing projects, showcase work in demo days, squad days, or other internal forums.
Promote best practices, mentor team members and continuously help improve how we work.
Choose your path to impact – we believe people are most empowered when they work in teams that can act autonomously. So rather than telling you what to do, you’ll work with your team to create a vision of your own. Of course, you can always gather feedback from smart, curious people across Wise but you’ll have the freedom to make your own calls.
Job Description
You are a subject matter expert who thrives on turning marketing goals into robust digital analytics solutions. You’ll design and deliver complex analytics tracking implementations and lead technical projects; maintain good relationships across multiple Marketing teams and collaborate on projects with them frequently. You have experience working with digital analytics technologies including Google Tag Manager, Google Analytics, Singular, or similar tools.
You have deep experience implementing and managing marketing and analytics tracking on Web and Mobile, especially with Google Tag Manager and MMPs such as Singular or AppsFlyer. You have a solid understanding of how data powers Paid Media, CRM, SEO and broader marketing strategies. You’re comfortable working with engineers, debugging Javascript tags, designing clean event schemas, and querying data from data warehouses. You work cross-functionally to deliver clear, reliable and impactful measurement solutions.
WHAT YOU’LL BE DOING
* Lead the design and implementation of robust, privacy-centric tracking across our Web and App journeys and marketing channels.
* Work closely with marketing, analytics and engineering teams to scope, prioritise and deliver digital analytics solutions that drive impact.
* Translate marketing goals into clear measurement plans, advising on data collection, event modelling, architectural designs and server-side tracking.
* Own data quality and reliability of tracking technologies / stack, ensuring what we track is accurate and consistent.
* Contribute to our roadmap of technical marketing projects, showcase work in demo days, squad days, or other internal forums.
* Promote best practices, mentor team members and continuously help improve how we work.
* Choose your path to impact – we believe people are most empowered when they work in teams that can act autonomously. So rather than telling you what to do, you’ll work with your team to create a vision of your own. Of course, you can always gather feedback from smart, curious people across Wise but you’ll have the freedom to make your own calls.
Qualifications
WHAT YOU’LL BRING
* Deep hands-on experience with digital analytics and tag management systems like Google Tag Manager, Google Analytics 4, Mixpanel, Hotjar, or similar tools; implementing marketing and event tracking.
* Proficient with mobile app analytics and Mobile Measurement Partners (MMPs) such as Singular or AppsFlyer, able to collaborate with app developers to implement tracking requirements.
* A solid understanding of marketing technologies and channels (such as Paid Social, Paid Search, CRM, SEO, etc…) and how data drives performance.
* Comfortable working with HTML, CSS and Javascript for implementing and debugging tags, and working with engineers.
* Ability to work with analysts, read and run basic SQL commands, query data and read code.
* Familiarity with event schemas and Data Layer design.
* Good understanding of consent management and privacy-safe tracking features such as iOS ATT and SKAN4.
* Ability to transform requests from marketing stakeholders into clear requirements, and prioritise solving them based on business impact, running projects from start to finish.
NICE TO HAVE BUT NOT ESSENTIAL
* Understanding of consent and privacy regulations and best practices (GDPR, “cookie law”, CCPA, etc)
* Experience with Server-Side tagging, specifically building custom tracking solutions in Server-Side Google Tag Manager
Additional Information
Our Offer
* Base salary: £62k-88k gross / year base (based on experience & interview outcomes)
* Restricted Stock Units (RSUs)
* Numerous amount of best in class benefits
* Flexible working - whether it’s working from home, school plays or life admin we get that flexibility is essential and you’re trusted to do the right thing and be responsible
* Paid annual holiday, sick days, parental leave and other leave opportunities
* 6 weeks of paid sabbatical after 4 years at Wise on top of annual leave
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visitWise.Jobs.
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