Business Development Manager - Key Accounts (Catering Equipment / Foodservice)
Location: Midlands & North West (Field-Based)
Salary: £45,000 - £50,000 + Company Car + Commission
Job Type: Full-Time, Permanent
The Opportunity
We are currently recruiting for an experienced Business Development Manager - Key Accounts to drive sales growth within the Foodservice & Hospitality sector, specialising in the supply of catering equipment and commercial kitchen solutions. This is a field-based role covering the South East, with a strong emphasis on new business development (70%), alongside the management and growth of existing key accounts (30%). You will be targeting key sectors including Healthcare, Education, Hospitality, and Group Purchasing Organisations (GPOs), delivering tailored solutions across a wide range of catering equipment and kitchen products.
Key Responsibilities
* Identify and win new business opportunities within the Foodservice, Hospitality, Healthcare, and Education sectors
* Sell a comprehensive range of catering equipment, including light equipment, heavy equipment, front of house and back of house solutions
* Build, manage, and maintain a robust sales pipeline using CRM systems (e.g. Salesforce, Caterlyst)
* Develop and execute a territory sales plan to achieve revenue and gross profit targets
* Manage and grow a portfolio of existing key accounts, increasing spend and retention
* Build relationships with key decision-makers including Chefs, Buyers, Procurement Teams, and F&B Managers
* Conduct client meetings, site visits, and product presentations
* Deliver a consultative sales approach, identifying customer needs and offering appropriate solutions
* Maintain accurate sales forecasts, reporting, and CRM updates
* Stay informed on industry trends, competitor activity, and market developments
Key Requirements
Essential:
* Proven experience as a Business Development Manager, Field Sales Executive, or Key Account Manager
* Strong track record of new business development and achieving sales targets
* Experience within Foodservice, Hospitality, or Catering Equipment sales
* Experience selling into Healthcare and/or Education sectors
* Strong pipeline management and CRM experience (Salesforce, Caterlyst or similar)
* Excellent communication, negotiation, and closing skills
* High level of commercial awareness and numerical ability
* Full UK driving licence
Desirable:
* Experience selling commercial catering equipment or kitchen solutions
* Knowledge of public sector frameworks (e.g. NHS, TUCO, GPOs)
* Existing industry contacts within Foodservice or Hospitality
* Strong IT skills, including Excel
Personal Attributes
* Target-driven and results-focused sales professional
* Strong new business "hunter" mentality
* Excellent relationship-building skills
* Highly organised with effective time and territory management
* Self-motivated, resilient, and proactive
* Professional and confident in client-facing environments
Package & Benefits
* £45,000 - £50,000 basic salary
* Uncapped commission structure
* Company car
* Strong earning potential and career development opportunities
Apply Now
If you are a successful Business Development Manager with experience in the Foodservice, Hospitality, or Catering Equipment sector, and you are looking for a role with strong earning potential and autonomy, we would like to hear from you.
Mandeville is acting as an Employment Agency in relation to this vacancy
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