Field Sales Executive – Capital Plant (New & Used) Location: Hertfordshire into West/Mid-Essex (e.g., Stevenage, Hitchin, Royston, Harlow, Bishop’s Stortford, Chelmsford, Braintree, Milton Keynes, Luton, North East London, East London, Dartford and nearby) Salary: £34,000 basic (up to £38,000 with allied-industry experience) OTE: Yr1 £40–45k, Yr2 £50–55k, Yr3 £60–65k (depends on basic band) Package: Company car (tax-efficient) fuel card laptop phone Type: Permanent, Full-Time | Sector: Capital Equipment / Plant Machinery - PREVIOUS MARKET EXPEREINCE NOT ESSENTIAL Field-based B2B sales (construction, civils, plant hire, industrial) The opportunity A global, market-leading manufacturer of capital plant is hiring an Area Sales Executive to sell new and used equipment across a high-potential territory. Ideal for a rising star with early sales exposure (outbound prospecting, inside sales, proactive field canvassing, events) and the drive to build a long-term field sales career. Why this role stands out * Structured ramp: 3-month onboarding covering product, applications and solution selling. * Close support for 12 months: Hands-on coaching from a line manager who progressed from this role to senior leadership. * Clear targets & pay: Unit-based targets with a transparent commission plan. * Progression: Defined path into Senior AE, Key Accounts or Sales Management with internal and external training courses. What you’ll do * Own the patch and execute a territory plan across sites, depots, yards and industrial estates. * Convert a mix of internally generated appointments and timed-to-switch prospects tracked against renewal/refresh cycles. * Develop existing accounts: upgrades, trade-ins, balancing new vs. used to maximise margin. * Run demos, site walk-arounds, toolbox talks and attend trade events—be visible where buyers are. * Use CRM properly: log activity, stage deals, forecast accurately—make the system work for you. * Sell solutions (training provided): diagnose need, match spec, justify total cost of ownership, negotiate professionally. About you * Early evidence of selling/persuasion: outbound calling, inside sales, field canvassing, events/exhibitions or similar. * High work rate, competitive, resilient—sets goals and hits them. * Natural rapport-builder who can hold a room and communicate clearly. * Coachable and keen to master solution selling. * Process-driven with tidy pipeline habits and territory discipline. * Full UK driving licence; comfortable on construction/industrial sites (PPE as needed). What’s on offer * Basic: £34,000 (up to £38,000 with allied-industry background). * OTE guide: Yr1 £40–45k, Yr2 £50–55k, Yr3 £60–65k (performance-led; depends on basic). * Tools: Company car (tax-efficient) fuel card laptop phone. * Training & development: Formal 3-month ramp, ongoing product/sales training, external certifications. * Career path: Genuine progression with a clear, measurable development plan