Description
Summary
Want your great content creation expertise to make a big difference? We’re investing in growing our content creation team which sits within marketing and want to find exceptional people to help us inspire customers in a sector that’s set to evolve rapidly.
AQA is the UK’s largest exam board and an education charity – investing any surplus we make back into education. We set more than half of all GCSE and A-level exams and are responsible for recognising the performance of millions of students – our content and resources really matter to our customer community.
In this role, you will have the opportunity to make a difference planning, developing and executing top quality revenue enablement content and resource to retain existing customers, attract new ones and take them through their onboarding journey. All revenue enablement sales collateral should highlight the unique benefits and selling points for each subject, whilst resources should reflect different segment needs and showcase our full customer value proposition.The content and resource producer role for revenue enablement sits within the marketing team at AQA, working closely with marketing propositions, sales, subject support, product specialists and other content streams. Marketing and Brand is a department that sits within the Customer and Product directorate with a driving strategy to make customers chose us, with the content coming out of this revenue enablement workstream being crucial to fulfil this goal through join up, cross-team working practises.
Activities:
Manage the content required to acquire, nurture and retain our customers as contained in the content plan, this includes the
development, revision, repurposing and retirement of content.
Work collaboratively to co-create content with subject experts, teaching practitioners and third‑parties to meet objectives and
purpose, ensuring its designed with the user in mind and delivered on-time and to budget.
Commission relevant internal and external subject experts and third-parties to develop, review and produce content.
Work with colleagues in Assessment and Curriculum to review resources produced by approved third-parties to support a
quality output and adherence to AQA policies.
Work with relevant colleagues to provide information as required to support the effective process of managing associates,
subject experts and third parties.
Write and communicate effective briefs to ensure successful production of content.
Support the Content and Resource Manager to effectively manage and coordinate the production of each piece of content to
time, to quality and budget.
Make suggestions for improvements in process and quality of outcome.
Work collaboratively with colleagues to build knowledge and understanding of the subject matter, teaching environment,
strategy and plan.
Monitor the success of content produced to continuously learn and improve, and undertake personal development to learn
from external best practice and developments.
To be successful in this role, you will need to know:
Best practise for successful revenue enablement content
How to use data to inform decisions around content creation
How to use a range of tools such as Canva, Heyzine, InDesign and Premiere Pro to support in the creation of content that is on brand
Stakeholder and project management strategies and approaches
Be customer centric in their approach