Purpose & Overall Relevance for the Organization:
* Create, build and Lead execution AKA Group Account Marketing and Activation Plans that deliver significant business growth and improvement in our Brand Health across Europe and Global Markets.
Key Responsibilities:
* Define and lead aligned seasonal marketing calendar incorporating all relevant aspects of product, retail, and brand activity
* Execute with excellence, the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase instore and online by category, in key doors and fascias against the agreed KPI’s
* Create, deliver and execute the AKA consumer activation activity against targeted categories / concepts across all channels and platforms
* Secure the highest share of space, within key destination doors and locations
* Drive and secure sell through and consumer engagement with share growth ensuring all
commercial and strategic goals are met
* Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via sell out
* Accountable and manage the seasonal Retail & Events activation calendar process from virtual download to in-store implementation including all account interaction meetings at all levels ensuring smooth process
* Understand product, customer and consumer needs from the European markets and all channels
* Be the “Retail consumer activation” point of contact both internally and externally
* Responsible and accountable for the execution and implementation process for Retail & Activations tool kits needed from briefing customer requirements to in-store deployment
* Closely co-operate with EMEA / Global Brand teams (most importantly Global creation
team and BUs) to secure abest practice level of implementation of global strategy
* Accountable and lead the seasonal digital activation calendar process from virtual download to in-store implementation including all account interaction meetings at all levels ensuring smooth process
* Understand product, customer and consumer needs from the European markets and all channels
* Be the Digital and Activation point of contact both internally and externally.
* Work closely with DPC team to drive sales and brand performance across AKA’s
* Responsible and accountable for leading the execution and implementation process for digital tool kits needed from briefing customer requirements to multi-channel deployment
* Conduct relevant reporting activities to measure the efficiency and commercial success
* Manage budgets and costs within agreed measures
* Understand the European consumer retail environment including distribution points, share of buy, competitor concepts and support tools
* Accountable and responsible for the visibility to all markets of AKA brand activation to relevant country and global teams through process management and communication process.
KPIS
* AKA Sales and Margin vs. Budget
* AKA category / competitor market share
* AKA objective feedback
* AKA Online and instore SOS.
Key Relationships:
* AKA Sales teams
* AKA Merchandising Team
* EMEA Brand Activation Teams
* Global / EMEA Category Teams, Business Units
* Europe/Global Sales Strategy & Business Development, Wholesale
* Cluster Brand Activation Teams
* Global & WE Consumer Experience Teams
Knowledge, Skills and Abilities:
* High professional maturity
* Highly collaborative with strong communication skills
* High influencing skills and ability to make fact-based decisions
* Strong analytical skills
* Working Knowledge of End-to-End Brand / Account Campaign building
* Structured, organized and process orientated
* Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
* Ability to work effectively within a team environment and under pressure
* Intermediate to advanced skills in MS Office
* Fluent in English
Requisite Education and Experience / Minimum Qualifications:
* Minimum 8 Years Sports Industry experience.
* Minimum 3 Years People Management experience
* Minimum 3 Years Account Marketing / Brand Activation Experience