Job Description
Job Title: Director of Finance - REP UK
Department: Finance
Reports To: CEO REP UK
Location: Unit 6, Indurent Park, Gloucester, GL10 3EX
Contract Type: Full-time, Office-Based (No remote option)
Who We Are
REP is one of the world's leading strength equipment brands trusted by home gym owners, elite athletes, and commercial facilities worldwide. Founded in 2012 by two brothers, Ryan and Shane McGrotty, with a passion for fitness, we've grown from selling bumper plates out of a small garage to a $170M TTM revenue business with 180+ strength enthusiasts on our team and more than 300,000 sq ft of distribution space across the USA.
REP UK is a shared vision between Shane, Ryan, and our UK CEO, and marks our first major international expansion. From our new UK HQ, home to the UK's largest strength showroom and distribution hubs in Gloucester, UK and Frankfurt, DE, we're building a Hub & Spoke Model, with the UK as the hub and decentralized spokes serving DACH, Benelux, France, Iberia, and the Nordics.
Our mission is bold and simple: Strength Brings Freedom. We believe strength training unlocks the freedom to live fully, physically, mentally, and emotionally.
Our four operational pillars: Innovation, Value, Customer Service, and Community - guide every decision we make.
Our Core Values
Think Like a Customer: We empathize with our customers and understand the 'why' behind every decision we make.
Progress not Perfection: We don't let perfect get in the way of good; we are better today than we were yesterday.
Positive Attitude: Be a glass half-full kind of person and remember to have fun.
Teamwork without Ego: We put the team above ourselves; we only win together.
Take Initiative: We drive momentum; if there is an opportunity to make us better, we want to hear it.
The Opportunity
This is not just about running the numbers this is about building the financial engine that will power REP UK to become a $100M+ business.
As Director of Finance for REP UK, you'll be the architect of our financial strategy, the guardian of our fiscal health, and the business partner every function turns to for clarity and direction. You'll take a startup-scale UK operation, backed by a $170M US powerhouse, and put in place the systems, processes, and discipline that allow us to scale fast without losing control.
You'll be embedded in every major decision from pricing strategies and cost modelling to capital investments and international tax compliance. This is your chance to shape not just how REP UK operates today, but how it grows for the next decade.
You'll sit on the REP UK Executive Team, reporting directly to the CEO, with a mandate to ensure every pound, euro, and dollar we spend delivers a return.
What You'll Do
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Financial Strategy & Leadership
* Own REP UK's financial planning, forecasting, and budgeting processes.
* Build a scalable finance function capable of supporting rapid multi-market growth.
* Partner with the CEO to set financial priorities and ensure alignment with strategic goals.
Commercial Decision Support
* Provide financial modelling and analysis for pricing, promotions, product launches, and market entry.
* Advise on margin optimization and cost control across all business units.
* Translate financial data into actionable insights for non-finance stakeholders.
Financial Operations
* Oversee accounting, payroll, and cash flow management across multiple entities.
* Ensure compliance with all tax, audit, and reporting requirements across the UK.
* Implement financial controls that protect the business while enabling speed.
Cross-Border & Multi-Currency Management
* Manage FX risk and optimize treasury functions.
* Support intercompany transactions and transfer pricing compliance between UK and the US.
Team & System Development
* Build and lead a high-performing finance team.
* Select and implement finance systems and tools to support scale.
What You Will Bring
* 10+ years in senior finance leadership roles, ideally in consumer goods, retail, or multi-market ecommerce.
* Experience scaling finance functions in high-growth businesses.
* Expertise in multi-currency accounting, cross-border tax, and compliance.
* Commercial mindset with a proven ability to influence strategic decisions.
* Hands-on approach - willing to get into the detail while building for scale.
* Track record of building high-performing finance teams.
* ACA, ACCA, CIMA, or equivalent qualification strongly preferred.
* Passion for performance, growth, and working in a business that moves at pace.
Your First Year At Rep Europe
90 Days
* Fully immerse in REP UK's business model, revenue streams, and cost base.
* Audit existing finance processes, systems, and controls.
* Build relationships with the leadership team and US finance counterparts.
* Deliver a 12-month financial roadmap.
180 Days
* Implement new budgeting and forecasting processes.
* Introduce improved management reporting and KPI tracking.
* Lead first successful financial year-end close for REP UK.
360 Days
* Demonstrate measurable improvements in profitability, cash flow, and financial transparency.
* Have a fully functioning finance team in place.
* Position REP Europe's finance function as a strategic advantage, not just a back-office necessity.
Compensation & Perks
* Participation in our global bonus program
* 25 days annual leave (excluding public holidays)
* 5% pension contribution
* Private healthcare options
* Weekly team workouts & company-sponsored events
* Staff discounts on REP equipment and apparel
The Final Word
REP UK is a once-in-a-career opportunity. We're backed by a $170M US business with world-class products, a loyal customer base, and the capital to grow fast - but in the UK, we're still at the starting line.
We're building a high-performance sports team that happens to run a business. That means no passengers, no silos, no bureaucracy - just a group of ambitious, driven people who want to make REP the number one strength brand in the world.
If you want to be part of the team that makes that happen - and you have the skill, resilience, and ambition to match - then this is your shot. #J-18808-Ljbffr