Job Description
Central Employment Marketing & Digital division are delighted to be working with an expanding full-service Performance Marketing and Web Development agency in Glasgow, as they look to appoint a Head of Paid Media
x 3 days in office, x 2 days from home
Central Glasgow based
Up to £60,000 DOE
Head of Paid Media profile:
We're looking for a "hands on" Senior Paid Media/Head of Paid Media who can lead, mentor a small but knowledgeable team of PPC specialists and creative Paid Social experts, work a number of key client accounts, with a focus on Google Ads, Microsoft Ads and Metasearch.
Main responsibilities:
Oversee the development and implementation of integrated paid strategies across all relevant channels, including Paid Search (Google Ads, Microsoft Ads), Paid Social (Meta, TikTok, LinkedIn), Programmatic Display/Video, and Metasearch
● Develop and execute the overall paid media strategy for the agency, aligning with agency growth objectives and market trends.
● Develop and implement processes and systems to improve the efficiency and profitability of the paid media department.
● Develop compelling paid media proposals, forecasts and presentations for prospective client...