Key Duties
* Contribute to the development and implementation of strategies and operational business plans for selected countries within a defined region.
* Plan and deliver student recruitment and marketing activities in the countries that you manage, including the annual cycle of recruitment visits, market campaigns, and bespoke events and activities (both UK-based and overseas).
* Undertake market analysis, overseas travel and conversion activities on behalf of the University. Represent the University at overseas events including exhibitions, pre-departure briefings, and visits to educational institutions, agents, local partners and key sponsorship/funding bodies.
* Identify and develop opportunities for collaboration with institutions, networks and business partners, and opportunities for brand development, promotion and profile raising, within the managed countries.
* Oversee and manage a delegated budget for student recruitment and marketing within the countries of responsibility and make recommendations on activities to undertake within budgets.
* Develop, sustain and manage a network of relationships with key partners in selected countries overseas, including (but not limited to) student recruitment agents, international sponsors, overseas alumni, international schools and external organisations such as the British Council.
* Make recommendations on the appointment and retention of student recruitment agents, based on an understanding of the countries of responsibility. Work with Regional Managers to monitoring and evaluating agent performance within the countries of responsibility.
* Establish working relationships with key contacts in academic schools and colleges, to support the development and implementation of college and school international recruitment strategies.
* Provide professional advice and guidance to staff in academic schools and colleges on a range of international recruitment issues, based on high quality market intelligence and insight. Report on developments and activities within the countries of responsibility.
* Recruit, train and manage the work of casual staff, including international student ambassadors and advisors.
* Assist with the organisation and management of high-profile visits to the University of key stakeholders in the recruitment process.
* Work with the Development and Alumni Relations division to further alumni engagement within the countries of responsibility.
* Contribute to University wide student recruitment projects such as confirmation and clearing, scholarships and sponsors, and international student induction. Create specific working groups from colleagues across the University to deliver projects that achieve international recruitment objectives.
General Duties
* Promote a culture of high-quality customer service across the institution, in line with the International Office commitment to deliver excellent customer service.
* To embrace and embody the International Office's Values & Behaviours and to act as an ambassador for these throughout the wider Department and Institution.
* To work flexibly as part of a dedicated team, including some unsociable hours.
* Contribute to the International Office's input to projects of University-wide significance such as Confirmation, Clearing & Adjustment and International Student Induction.
* Ensure that an understanding of the importance of confidentiality is applied when undertaking all duties.
* Abide by University policies on Health and Safety and Equality and Diversity.
* Perform other duties occasionally which are not included above, but which will be consistent with the role.
Person Specification
Essential Criteria
Qualifications and Education
* Degree/NVQ 4 or equivalent Professional membership/experience.
Knowledge, Skills and Experience
* Substantial experience of working within student recruitment, sales or marketing.
* Able to demonstrate professional knowledge within student recruitment, sales or marketing to provide advice and guidance to internal and external customers.
* Proven experience in developing new processes and procedures related to student recruitment, sales or marketing.
Customer Service, Communication and Team Working
* Ability to communicate conceptually detailed and complex information effectively and professionally with a wide range of people.
* Evidence of ability to explore customers' needs and adapt the service accordingly to ensure a quality service is delivered.
* Proven ability to develop networks in order to contribute to long term developments.
* Evidence of ability to be the external face of the University and to represent the University to a range of audiences with enthusiasm and creativity.
Planning, Analysis and Problem solving
* Evidence of ability to solve expansive problems using initiative and creativity; identify and propose both practical and innovative solutions.
* Evidence of ability to undertake and deliver specific projects and supervise short term project teams.
Desirable Criteria
* Postgraduate/Professional qualification.
* Experience of working in a Higher Education environment.
* Fluency in Welsh, written and oral.
Additional Information
The Communications and Marketing Department is responsible for the University's reputation and branding. It covers six areas: digital communications, communications, marketing, student recruitment, international and public affairs.
Digital Communications is responsible for the design, development and content of the external website and intranet. They provide tools, guidance, training and support to enable the University to communicate effectively across all digital channels. The team works closely with colleagues in all three academic colleges and constituent schools.
Communications plays an important part in building and maintaining the reputation of the University through effective communication to the public and to external and internal stakeholders. It communicates the achievements and aspirations of the University through a variety of media and includes a film unit. The team represents the University on a corporate level.
Marketing is responsible for developing a strong brand identity for the University at the corporate level, with an emphasis on better visual branding and market research.
Student recruitment are responsible for student recruitment in the UK, EU and internationally. They work in partnership with the University's colleges and academic schools to recruit high calibre students. The team also manages the University's major widening participation programmes and the School's Partnership Project.
The International Office drives the University's international recruitment strategy and advises on all areas related to international recruitment and development.
Public affairs lead on stakeholder relationships locally, nationally and internationally.
Salary Range Min.
41,064
Salary Range Max.
46,049
Job Category
Management & Executive
Grade
Grade 6