Grantley Hall have a vacancy for a new Digital Marketing Manager
Nestled in the North Yorkshire countryside, Grantley Hall is a five-star, 17th-century property offering a blend of stately grandeur and contemporary luxury. A leader in luxury hospitality, it was the first UK hotel to achieve Hospitality Assured World Class Status and also received a Two MICHELIN Key Distinction in 2024. As a member of The Leading Hotels of the World and PoB Hotels, it features 47 opulent rooms and suites, five restaurants, three bars, an award-winning spa, and a cutting-edge gym, making Grantley Hall a truly distinctive luxury experience. The hotel is also a member of Forbes Travel Guide which recognises a commitment to service excellence across the globe.
Key Responsibilities
* Own all online activity, including the hotel and pub websites, ensuring content is regularly updated, optimised and accurate.
* Develop and execute robust SEO and PPC strategies to drive qualified traffic, engagement, and conversions.
* Plan, deliver, and optimise email marketing campaigns, ensuring strong personalisation, segmentation, and automation to drive direct bookings and guest retention. This includes ensuring guest data is clean and GDPR-compliant.
* Oversee the hotel’s social media presence across all platforms, ensuring consistent tone of voice, high engagement, and timely guest responses.
* Use data and market segmentation to identify key customer groups and tailor campaigns that resonate with different audiences.
* Manage and grow the hotel’s social media presence across all platforms, ensuring consistent tone of voice and high engagement, with the support of the Content & Social Media Executive.
* Work closely with Sales and Revenue teams to reduce OTA reliance, optimise conversion funnels, and maximise direct bookings via digital channels.
* Manage the paid social plan in accordance to business objectives and priority messages.
* Monitor all external websites and third parties regarding hotel and restaurant listings, ensuring content is accurate and optimised with the support of the Marketing Executive.
* Collaborate with the Content & Social Media Executive to ensure a pipeline of fresh, engaging digital assets (images, videos, stories) to enhance brand awareness and customer engagement.
* Research and implement new digital marketing tools and technologies to improve efficiency and maintain a competitive advantage.
* Deliver monthly reports on digital performance, highlighting ROI and key opportunities.
* Assist in the management of the annual Sales & Marketing budget, focusing on digital allocations and optimising spend.
* Stay ahead of digital marketing trends to ensure the business remains a leader in luxury hospitality online.
Key Skills, Qualities & Experience
* Proven track record in digital marketing within hospitality, luxury lifestyle, or related industries.
* Strong knowledge of SEO, PPC, Google Analytics, and digital reporting tools.
* Demonstrable experience managing social media channels with measurable results.
* Ability to analyse data and turn insights into actionable strategies.
* Familiarity with CMS platforms and website optimisation.
* Excellent written and verbal communication skills.
* Highly organised and able to manage multiple campaigns simultaneously.
* Exceptional attention to detail and accuracy.
Key Skills, Qualities & Experience
* Strong commercial awareness with the ability to manage budgets effectively.
* Creative and innovative approach to campaigns and PR ideas.
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