Job Title: Marketing & Communications Officer Location: Macclesfield Salary: £30,187 - £31,069 FTE (actual salary will be based on a 3-day week and term time pattern) and is dependent upon the qualifications and experience of the appointed candidate and will be discussed at interview. Job Type: This is a part-time role and the appointed person will work 3 days per week from 8.30am-5.00pm. However flexibility in working hours will be a requirement of the role and discussed at interview. The contract is for term-time weeks plus 4 additional working weeks, of which 3 are to be worked in August (to cover A-Level and GCSE results weeks, plus staff development week prior to the start of the new academic year) Closing Date: 9am on Friday 30th May 2025 Interview Dates: w/c 2nd June 2025 The Marketing & Communications Officer is part of a wider External Relations team (including admissions, marketing, alumni, development and community partnerships) responsible for contributing to the delivery of internal and external communications to a range of stakeholders. The postholder will primarily work with the Admissions team to drive new business, aid recruitment and retention, and support the positive reputation of the school. Other activities will support the Development team and Community outreach work of the school. General Responsibilities & Duties PR & Content Creation * Identify opportunities for news stories and draft and seek approval for press releases and then publish approved content on the website, send to news publications, edit for our publications, social channels * Arrange and take photos and ensure photo consent/parental permissions in place * Maintain the library of high-quality photography for the school * Arrange external photography for events / stories and liaise with the supplier to ensure our vision and brief is met * Ensure consistency in branding across all communications * Provide proof-reading for all marketing materials, publications, etc Advertising * Assist the DoER in the creation of advertising for print and digital advertisers * Creation of flyers, posters, social media adverts for events and recruitment campaigns Social Media & Digital Marketing * Create an annual social media planner (in line with national key dates e.g. World Environment Day, and departmental activities) and liaise with appropriate staff to publish content * Create written content, visuals, graphics and digital adverts with photography and video using design software and video editing software * Liaise with staff and parents to promote student achievements across social channels. * Ensure any comments on all social media channels are handled promptly and effectively; develop future social media channels e.g. Tik Tok, BlueSky * Monitor analytics and analyse campaign performance to identify trends and refine social media strategy to ensure effective spend/focus of efforts * Maintain an awareness of activities/campaigns by independent and competitor schools; Website Management * Support management of the website to ensure content reflects up-to-date key stage information, curriculum details, events, calendars, contacts, staff, etc * Organise creation of content for the website including videos * Regularly post news items and refresh photos/videos/publications on the website to keep it up-to-date * Assist with maintaining King's profile on online directory websites Design & Print of Support Material * Support the production of King's Colours and King's Illustria with content, photos and proof reading * Liaise with teachers and departments to support with marketing materials, the creation of brochures and booklets, ensuring content and branding is correct and liaise with external printers to ensure quality prints Event Co-ordination * Ensure effective promotion and engagement for events through various channels * Liaise with colleagues and other departments to promote forthcoming school events such as concerts, performances, open events, fundraising events, etc * Support in the organisation and execution of school recruitment events, including but not limited to: Open Days, Taster Days and Discovery Days Person Specification: Professional experience * Experience of working in a PR or marketing environment * Experience of digital marketing and social media management (Insta, Facebook, X) * Experience of both online and print marketing materials * Excellent IT skills and previous experience of website content management systems would be an advantage * Keen interest in photography - desirable * Experience of dealing with customers, clients and suppliers * Experience of using Graphic Design packages (e.g. InDesign) as well as Photoshop Skills - Exceptional organisational, administrative and time management skills - Excellent written and copy writing skills - Good photography skills - Ability to work independently under own initiative and as part of a team - Accuracy and attention to detail - Ability to deliver excellent customer service both face to face, via the telephone and in writing Please click on the APPLY button to be re-directed to our Careers page, to complete our online application form, CV's will not be accepted. Candidates with experience of; Communications Manager, Marketing Specialist, Public Relations Specialist may also be considered for this role