Brand Manager
West Midlands: Hybrid 2/3
Consumer Business (Leisure)
Salary £55,000 - £60,000 + package
Our client is a leading consumer brand with a strong focus on growth. As a frontrunner in their industry, they are increasing market share through an expanding product and service range, along with a significant brand presence. An exciting opportunity has opened for an experienced Brand Manager to join the marketing team and lead a successful brand strategy.
In this role, you will oversee the development and execution of the integrated brand and marketing strategy for the flagship brand. Your responsibilities will span from creative concept development to campaign coordination and delivery.
Key responsibilities will include:
* Managing the development of the brand strategy, continuing to drive growth, brand performance and the overall position in the market.
* Monitor brands performance against agreed targets and report accordingly.
* Coordinate with the internal digital, creative and data team for the delivery of the multi-channel / through the line campaign & communications for the brand.
* Understand customer behaviour, market trends and competitors (supported by their in house insights team) to influence key decisions made about the brand.
* Manage external brand communications including POS, PR, and Digital. Key events and promotions
Experience needed to be successful in this role:
* Strong Marketing/ Brand experience, brand concept and strategy as well as campaign coordination
* Ideally experienced in hospitality/ leisure with some food & drink experience.
* A strong background in brand building
* Experience coordinating multi channels campaigns – PR, Digital, Marketing, Print, Content, ATL, TTL etc.
* Plenty of experience in a customer centric environment as this role has a real focus on customer experience
* Excellent communications and stakeholder management experience.