We seek a B2B marketing professional with Braze experience who is a creative thinker and can help conceptualize and bring to life best-in-class email marketing campaigns.
The person in this role is highly motivated and used to working in a fast‑paced environment. You take your projects from start to finish and are able to create the plan and execute it.
Responsibilities
* Responsible for the development and deployment of lifecycle trigger automations, adhoc promotions and engagement campaigns to ensure the business is positioned to drive long‑term customer engagement and retention.
* Work cross‑functionally with product, product marketing and sales to translate business goals into accurate delivery requirements, including specifying required data, segmentation & targeting logic and dynamic content requirements.
* Demonstrated success creating marketing campaigns with expertise using Braze, including building nurture programs, smart‑list development, setup, testing, launching, and scoring of campaigns & programs.
* Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness.
* Work with copywriters and designers to create compelling email content.
* Writing engaging ad copy for email campaigns when copywriting resources are not available.
* Build analytics and reporting framework. Understand how to gather insights from program performance data and develop recommendations to drive measurable improvement in results and identify new opportunities.
* Knowledge about email compliance (CAN‑SPAM, GDPR, CASL).
* SQL experience is a plus.
* Knowledge of velocity scripting and custom objects is a plus.
* Braze experience is preferred.
Ideal Candidate
* 5+ years’ experience in email marketing, lifecycle marketing at a B2B brand.
* Knowledge of the latest B2B CRM practices from both a commercial and regulatory perspective.
* Experience using Canva.
* Experience with Excel/Google Sheets and Big Query.
* Brings a vivid sense of curiosity and creativity that helps drive projects forward.
* Relentlessly curious and analytical. Rigorously questions and tests assumptions, supported by data.
* An excellent communicator—both verbally, in writing and visually.
* A terrific collaborator, able to partner effectively across teams with a broad range of skills and experience to arrive at the best solutions.
* Has the interpersonal and communication skills to successfully manage stakeholders.
* Avid learner who self‑drives knowledge of new topics, systems, and markets.
* Expert project manager who never misses a detail.
* Interests in joining a high‑performing team with a supportive and inclusive culture.
* Demonstrated capacity to initiate and drive growth strategies and innovation.
* Thrives in a fast‑paced environment and demonstrates the ability to work independently with minimal supervision.
Skills & Experience
* Demonstrated ability to use AI tools to improve efficiency, quality, and decision‑making in day‑to‑day work.
* Proven ability to operate effectively with a global‑first mindset.
What We Offer
* Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses.
* “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote‑friendly approach to collaboration across a worldwide team, with the option to join on‑site as often as you’d like or as required by your team.
* Flexible schedule. Work‑life balance is ingrained in our culture by design. Trust and accountability make it work.
* Donation matching. Give back? Give more! We match qualifying charitable donations annually.
* Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
* Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
* Travel perks. We believe that travel is employee development, so we provide discounts and more.
* Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
* Health benefits. We offer great coverage and competitive premiums.
* Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please let us know.
Massachusetts Notification: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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